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INTERIORS, FURNITURE, AND PRODUCT DESIGN

PUBLISHER
Nai010 Publishers

BOOK FORMAT
Paperback, 6.75 x 8.5 in. / 272 pgs / 250 color.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2019 p. 170   

PRODUCT DETAILS
ISBN 9789462084674 TRADE
List Price: $30.00 CDN $45.00

AVAILABILITY
In stock

TERRITORY
NA LA ME

THE SPRING 2024 ARTBOOK | D.A.P. CATALOG

Artbook | D.A.P. Catalog Cover Link
Preview our Spring 2024 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

NAI010 PUBLISHERS

Food Is Fiction

Stories on Food and Design

By Linda Roodenburg.

Food Is Fiction

A look at the marketing, packaging and design choices that transform food into products

On a daily basis, tens of thousands of food products fight for our attention in supermarkets. Itís a miracle that we manage to choose what we want from the overwhelming supply. Designers play a crucial role in this. They package food and transform it into products that appeal, inform and seduce us. The designer is the indispensable mediator between the producer and us, the consumer. As artisans of alienation, designers make up stories, create illusions and dream images.

Food Is Fiction places these stories in the context of the rise of the food industry and contemplating the future of food. Drawing on historical and contemporary visual material ranging from early advertising for classic brands such as Van Houten and Van Nelle to "food pornography," astronaut food and gastrophysics, Linda Roodenburg (author of the Rotterdam Cook Book) shows how the designerís language conforms to the spirit of the times, uses stereotypes and prejudices or anticipates social changes.


Featured image is reproduced from 'Food Is Fiction.'

Food Is Fiction

in stock  $30.00


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