GRAPHIC DESIGN

PUBLISHER
nai010 publishers

BOOK FORMAT
Hardcover, 6.75 x 9.5 in. / 240 pgs / 250 color.

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D.A.P. Exclusive
Catalog: FALL 2018 p. 68   

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ISBN 9789462084407 TRADE
List Price: $50.00 CDN $67.50

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In stock

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NAI010 PUBLISHERS

Theory of Type Design

By Gerard Unger.

Theory of Type Design, by internationally renowned Dutch graphic designer and typographer Gerard Unger (born 1942), is the first complete and accessible theory of the breathtakingly varied field of typography. "Of all designed objects letters are probably the most pervasive," as Unger explains at the beginning of his study. "Very familiar yet amazingly diverse in their appearance … there seems to be no limit to human ingenuity when it comes to varying letterforms."

Unger approaches the diversity and creativity of the field with a wide-ranging, reflective, critical theory of how we design and make sense of text. The history of typography is surveyed, from cuneiform script to Wim Crouwel's New Alphabet and today's digital developments, and explored in relation to how our eyes and brain process various letter shapes in order to understand text.

This volume consists of 24 concise chapters, each clearly describing a different aspect of type design (from practical considerations like spacing and rhythm, legibility, size and italics to more ineffable considerations like personality and preference). This theoretical material is illuminated by more than 200 illustrations and practical examples, and an extensive glossary succinctly explains terminology and key ideas.

Internationally oriented, and taking into consideration the past, present and future of typography, Theory of Type Design will be an indispensible resource for graphic design students, professionals, and those with a general interest in text and printed matter.


PRAISE AND REVIEWS

Typeroom

[Unger] assesses the diversity and creativity of type and how design makes sense of communicating text.

Theory of Type Design

in stock  $50.00


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Japan–Nippon

JAPAN–NIPPON

Foreword by Bettina Richter.

LARS MüLLER PUBLISHERS

ISBN: 9783037784228
USD $40.00
| CAN $54

Pub Date: 4/25/2014
Active | In stock


The Magic of Things

THE MAGIC OF THINGS

By Gerda Breuer.

LARS MüLLER PUBLISHERS

ISBN: 9783037782583
USD $40.00
| CAN $54

Pub Date: 10/25/2012
Active | In stock


Otto Baumberger

OTTO BAUMBERGER

Text by Martin Heller.

LARS MüLLER PUBLISHERS

ISBN: 9783037781296
USD $35.00
| CAN $47.5

Pub Date: 1/31/2008
Active | In stock


Photo Graphics

PHOTO GRAPHICS

Text by Nanni Baltzer.

LARS MüLLER PUBLISHERS

ISBN: 9783037781289
USD $35.00
| CAN $47.5

Pub Date: 1/31/2008
Active | In stock


The Hand

THE HAND

LARS MüLLER PUBLISHERS

ISBN: 9783037784778
USD $25.00
| CAN $34.5

Pub Date: 11/25/2015
Active | In stock


Head to Head: Political Portraits

HEAD TO HEAD: POLITICAL PORTRAITS

Text by Thomas Macho.

LARS MüLLER PUBLISHERS

ISBN: 9783037781517
USD $40.00
| CAN $54

Pub Date: 1/31/2009
Active | In stock


Paradise Switzerland

PARADISE SWITZERLAND

LARS MüLLER PUBLISHERS

ISBN: 9783037782057
USD $35.00
| CAN $47.5

Pub Date: 1/31/2010
Active | In stock


White

WHITE

By Kenya Hara.

LARS MüLLER PUBLISHERS

ISBN: 9783037781838
USD $29.00
| CAN $39.5

Pub Date: 11/25/2009
Active | In stock


Help!

HELP!

Text by Sønke Gau, Katharina Schlieben.

LARS MüLLER PUBLISHERS

ISBN: 9783037781746
USD $35.00
| CAN $47.5

Pub Date: 1/31/2009
Active | In stock


Zürich–Milano

ZüRICH–MILANO

Text by Hans Höger.

LARS MüLLER PUBLISHERS

ISBN: 9783037780794
USD $29.95
| CAN $39.95

Pub Date: 10/20/2006
Active | In stock


Josef Muller-Brockmann

JOSEF MULLER-BROCKMANN

Text by Catherine de Smet. Contributions by Lars Müller.

LARS MüLLER PUBLISHERS

ISBN: 9783037783924
USD $40.00
| CAN $54

Pub Date: 2/27/2014
Active | In stock


Philips-Twen

PHILIPS-TWEN

Edited by Jens Müller.

LARS MüLLER PUBLISHERS

ISBN: 9783037781807
USD $29.95
| CAN $39.95

Pub Date: 9/29/2009
Active | In stock



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