How to Break the Rules of Brand Design in 10+8 Easy Exercises
Introduction by Beppe Finessi. Text by Stefano Caprioli, Pietro Corraini.
For many years, the concept of "branding" involved the creation of a distinct graphic element that could be produced on everything involved with a particular brand. This cheeky handbook, produced under the welcome influence of the late Italian master of cheerful aesthetic subversion, Bruno Munari, proves that it is possible to create a more natural and elastic brand identity by thinking about how an object is produced, rather than focusing single-mindedly on a single, memorable graphic form. The new brand, as proposed by authors Stefano Caprioli and Pietro Corraini, will be friendlier and less rigid. Certainly the exercises proposed in this volume exude humor and intelligence. For example, "Draw a Square with Your Eyes Closed" instructs: "Draw a square of any size with a soft pencil, making sure to take the pencil off the paper after completing each side. It is advised to remove the pencil for at least five seconds, flicking it in the air, or making random or even pointless gestures."
STATUS: Out of stock
Temporarily out of stock pending additional inventory.
NEW YORK Showroom by Appointment Only 75 Broad Street, Suite 630 New York NY 10004 Tel 212 627 1999
LOS ANGELES Showroom by Appointment Only
818 S. Broadway, Suite 700 Los Angeles, CA 90014 Tel. 323 969 8985
ARTBOOK LLC D.A.P. | Distributed Art Publishers, Inc.
All site content Copyright C 2000-2017 by Distributed Art Publishers, Inc. and the respective publishers, authors, artists. For reproduction permissions, contact the copyright holders.
The D.A.P. Catalog www.artbook.com
Distributed by D.A.P.
FORMAT: Pbk, 4.5 x 6.5 in. / 88 pgs / 33 b&w. LIST PRICE: U.S. $15.00 LIST PRICE: CANADA $21.5 ISBN: 9788875701642 PUBLISHER: Edizioni Corraini AVAILABLE: 3/1/2009 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Active AVAILABILITY: Out of stock TERRITORY: NA LA ME
How to Break the Rules of Brand Design in 10+8 Easy Exercises
Published by Edizioni Corraini. Introduction by Beppe Finessi. Text by Stefano Caprioli, Pietro Corraini.
For many years, the concept of "branding" involved the creation of a distinct graphic element that could be produced on everything involved with a particular brand. This cheeky handbook, produced under the welcome influence of the late Italian master of cheerful aesthetic subversion, Bruno Munari, proves that it is possible to create a more natural and elastic brand identity by thinking about how an object is produced, rather than focusing single-mindedly on a single, memorable graphic form. The new brand, as proposed by authors Stefano Caprioli and Pietro Corraini, will be friendlier and less rigid. Certainly the exercises proposed in this volume exude humor and intelligence. For example, "Draw a Square with Your Eyes Closed" instructs: "Draw a square of any size with a soft pencil, making sure to take the pencil off the paper after completing each side. It is advised to remove the pencil for at least five seconds, flicking it in the air, or making random or even pointless gestures."
