BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
Edizioni Corraini

BOOK FORMAT
Paperback, 4.5 x 6.5 in. / 88 pgs / 33 bw.

PUBLISHING STATUS
Pub Date
Out of stock indefinitely

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2009 p. 123   

PRODUCT DETAILS
ISBN 9788875701642 TRADE
List Price: $15.00 CDN $21.50

AVAILABILITY
Not available

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EDIZIONI CORRAINI

How to Break the Rules of Brand Design in 10+8 Easy Exercises

Introduction by Beppe Finessi. Text by Stefano Caprioli, Pietro Corraini.

For many years, the concept of "branding" involved the creation of a distinct graphic element that could be produced on everything involved with a particular brand. This cheeky handbook, produced under the welcome influence of the late Italian master of cheerful aesthetic subversion, Bruno Munari, proves that it is possible to create a more natural and elastic brand identity by thinking about how an object is produced, rather than focusing single-mindedly on a single, memorable graphic form. The new brand, as proposed by authors Stefano Caprioli and Pietro Corraini, will be friendlier and less rigid. Certainly the exercises proposed in this volume exude humor and intelligence. For example, "Draw a Square with Your Eyes Closed" instructs: "Draw a square of any size with a soft pencil, making sure to take the pencil off the paper after completing each side. It is advised to remove the pencil for at least five seconds, flicking it in the air, or making random or even pointless gestures."
How to Break the Rules of Brand Design in 10+8 Easy Exercises

STATUS: Out of stock indefinitely.

FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

Jasper Morrison: Everything But the Walls

JASPER MORRISON: EVERYTHING BUT THE WALLS

LARS MLLER PUBLISHERS

ISBN: 9783037780640
USD $59.00
| CAN $76.5

Pub Date: 6/12/2006
Out of print | Not available


French Design

FRENCH DESIGN

By Alain Lardet, Anne Bony.

SKIRA

ISBN: 9788857214092
USD $65.00
| CAN $85

Pub Date: 12/26/2012
Active | In stock


Super Normal

SUPER NORMAL

By Naoto Fukasawa, Jasper Morrison.

LARS MLLER PUBLISHERS

ISBN: 9783037781067
USD $34.95
| CAN $45.95

Pub Date: 4/23/2007
Active | In stock


Bauhaus News: Contemporary Remarks

BAUHAUS NEWS: CONTEMPORARY REMARKS

SPECTOR BOOKS/BAUHAUS KOOPERATION BERLIN DESSAU WEIMAR

ISBN: 9783959050579
USD $29.00
| CAN $39.5

Pub Date: 2/1/2015
Active | In stock


Co-Op Principle: Hannes Meyer and the Concept of Collective Design

CO-OP PRINCIPLE: HANNES MEYER AND THE CONCEPT OF COLLECTIVE DESIGN

Edited by Raquel Franklin. Text by Claudia Perren, Astrid Volpert.

SPECTOR BOOKS/STIFTUNG BAUHAUS DESSAU

ISBN: 9783959050104
USD $20.00
| CAN $27.95

Pub Date: 2/1/2016
Active | In stock


Space For Visual Research

SPACE FOR VISUAL RESEARCH

SPECTOR BOOKS

ISBN: 9783944669809
USD $42.00
| CAN $55

Pub Date: 5/1/2014
Out of print | Not available


In Reserve: The Household!

IN RESERVE: THE HOUSEHOLD!

SPECTOR BOOKS

ISBN: 9783959050913
USD $39.00
| CAN $52.5

Pub Date: 1/9/2016
Active | In stock


School For Design Fiction

SCHOOL FOR DESIGN FICTION

SPECTOR BOOKS

ISBN: 9783944669274
USD $35.00
| CAN $45

Pub Date: 5/1/2014
Out of print | Not available


Taking a Line for a Walk

TAKING A LINE FOR A WALK

Edited with text by Nina Paim, Emilia Bergmark, Corinne Gisel.

SPECTOR BOOKS

ISBN: 9783959050814
USD $40.00
| CAN $55

Pub Date: 1/9/2016
Active | Out of stock


Lo Favier: What, You Don't Know Grapus?

LO FAVIER: WHAT, YOU DON'T KNOW GRAPUS?

SPECTOR BOOKS

ISBN: 9783944669496
USD $25.00
| CAN $34.5

Pub Date: 1/1/2015
Active | In stock


Under the Radar

UNDER THE RADAR

Edited by Jan-Frederik Bandel, Annette Gilbert, Tania Prill.

SPECTOR BOOKS

ISBN: 9783959051040
USD $45.00
| CAN $60

Pub Date: 2/2/2017
Active | Out of stock


Spector Cut + Paste: #1-4

SPECTOR CUT + PASTE: #1-4

SPECTOR BOOKS

ISBN: 9783944669045
USD $27.00
| CAN $37

Pub Date: 9/1/2013
Active | In stock



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