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BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
Edizioni Corraini

BOOK FORMAT
Paperback, 4.5 x 6.5 in. / 88 pgs / 33 bw.

PUBLISHING STATUS
Pub Date
Out of stock indefinitely

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2009 p. 123   

PRODUCT DETAILS
ISBN 9788875701642 TRADE
List Price: $15.00 CAD $21.50

AVAILABILITY
Not available

TERRITORY
NA LA ME

THE FALL 2025 ARTBOOK | D.A.P. CATALOG

Artbook | D.A.P. Catalog Cover Link
Preview our FALL 2025 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

EDIZIONI CORRAINI

How to Break the Rules of Brand Design in 10+8 Easy Exercises

Introduction by Beppe Finessi. Text by Stefano Caprioli, Pietro Corraini.

For many years, the concept of "branding" involved the creation of a distinct graphic element that could be produced on everything involved with a particular brand. This cheeky handbook, produced under the welcome influence of the late Italian master of cheerful aesthetic subversion, Bruno Munari, proves that it is possible to create a more natural and elastic brand identity by thinking about how an object is produced, rather than focusing single-mindedly on a single, memorable graphic form. The new brand, as proposed by authors Stefano Caprioli and Pietro Corraini, will be friendlier and less rigid. Certainly the exercises proposed in this volume exude humor and intelligence. For example, "Draw a Square with Your Eyes Closed" instructs: "Draw a square of any size with a soft pencil, making sure to take the pencil off the paper after completing each side. It is advised to remove the pencil for at least five seconds, flicking it in the air, or making random or even pointless gestures."
How to Break the Rules of Brand Design in 10+8 Easy Exercises

STATUS: Out of stock indefinitely.

FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

Design Struggles

DESIGN STRUGGLES

Valiz

ISBN: 9789493246522
USD $35.00
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Pub Date: 9/30/2025
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Modern Americanness

MODERN AMERICANNESS

KANT

ISBN: 9788074374401
USD $75.00
| CAD $105

Pub Date: 10/7/2025
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Design and Visual Communication

DESIGN AND VISUAL COMMUNICATION

Inventory Press

ISBN: 9781941753712
USD $32.50
| CAD $45 UK £ 26

Pub Date: 9/30/2025
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Post-Digital Print

POST-DIGITAL PRINT

Set Margins’ publications

ISBN: 9789083499376
USD $28.00
| CAD $38

Pub Date: 6/24/2025
Active | In stock


The Design Comedy: The Descent through Inferno

THE DESIGN COMEDY: THE DESCENT THROUGH INFERNO

Set Margins’ publications

ISBN: 9789083499369
USD $20.00
| CAD $28

Pub Date: 9/30/2025
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The Last Basket Makers from Risa

THE LAST BASKET MAKERS FROM RISA

Set Margins’ publications

ISBN: 9789083499307
USD $25.00
| CAD $35

Pub Date: 9/30/2025
Forthcoming


Ninety-Nine Graphic Design Workshops

NINETY-NINE GRAPHIC DESIGN WORKSHOPS

Set Margins’ publications

ISBN: 9789083499314
USD $30.00
| CAD $42

Pub Date: 9/30/2025
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Visualization as Assemblage

VISUALIZATION AS ASSEMBLAGE

Set Margins’ publications

ISBN: 9789083499383
USD $27.00
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Pub Date: 9/30/2025
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Disarming Design

DISARMING DESIGN

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ISBN: 9789493246447
USD $32.50
| CAD $45

Pub Date: 11/18/2025
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Designerly Ways of Knowing

DESIGNERLY WAYS OF KNOWING

Set Margins’ publications

ISBN: 9789083449883
USD $18.00
| CAD $27

Pub Date: 2/11/2025
Active | In stock


Splendours of the Atlas

SPLENDOURS OF THE ATLAS

Silvana Editoriale

ISBN: 9788836658930
USD $45.00
| CAD $68

Pub Date: 5/27/2025
Active | In stock


Folds

FOLDS

Walther König, Köln

ISBN: 9783753307329
USD $39.95
| CAD $59.95

Pub Date: 4/15/2025
Active | In stock