BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
Lars Müller Publishers

BOOK FORMAT
Hardcover, 8.5 x 11.75 in. / 160 pgs / 106 images.

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ISBN 9783037783726 TRADE
List Price: $49.00 CDN $65.00

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LARS MüLLER PUBLISHERS

Max Bill's View of Things

Die Gute Form: An Exhibition 1949

Edited by Lars Müller.

A complete reproduction of Max Bill's exhibition "a myth of Swiss design" in book form

The international touring exhibition “Die gute Form” was conceived by Max Bill on behalf of the Swiss Werkbund and was shown for the first time in 1949 at the Basel Mustermesse trade fair. The exhibition consisted of 80 display panels, designed by Bill, presenting a selection of consumer goods from all over the world, chosen by Bill as examples of good design. The show caused some upset in Switzerland and fuelled heated debates abroad. But it also exerted a wide-reaching influence – for example, upon the way in which consumer goods were perceived. This publication documents Bill’s initiative in reproductions of the original display panels and layout plans for the venues visited by the exhibition, and places “Die gute Form” in a theoretical context that considers its reception and impact within the history of design.


Max Bill's View of Things

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