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INTERIORS, FURNITURE, AND PRODUCT DESIGN

PUBLISHER
Lars Müller Publishers

BOOK FORMAT
Hardcover, 7.5 x 10.25 in. / 244 pgs / 150 images.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: Publisher Backlist

PRODUCT DETAILS
ISBN 9783037781845 TRADE
List Price: $64.90 CDN $86.00

AVAILABILITY
In stock

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Preview our Spring 2023 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

LARS MüLLER PUBLISHERS

Unimark International

The Design of Business and the Business Design

By Joe Conradi.

Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today.

Unimark was known for always using the latest technological innovations and for using computers long before anyone else. With their visual outlook, Unimark designers had a defining influence on our environment; they left an enduring legacy with their practice and their theory. Many Unimark designers have been honored with international awards for their achievements. A distinctive hallmark of Unimark design is the systematic use of the Helvetica typeface for the corporate identity of firms.


Unimark International

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