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GRAPHIC DESIGN

PUBLISHER
Lars Müller Publishers

BOOK FORMAT
Hardcover, 7.5 x 10.25 in. / 160 pgs / 150 images.

PUBLISHING STATUS
Pub Date
Out of stock indefinitely

DISTRIBUTION
D.A.P. Exclusive
Catalog: Publisher Backlist

PRODUCT DETAILS
ISBN 9783037781210 TRADE
List Price: $49.00 CDN $65.00

AVAILABILITY
Not available

TERRITORY
NA ONLY

THE FALL 2023 ARTBOOK | D.A.P. CATALOG

Artbook | D.A.P. Catalog Cover Link
Preview our Fall 2023 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

LARS MüLLER PUBLISHERS

Helvetica Forever

Story of a Typeface

Edited by Lars Müller.

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.


Helvetica Forever

STATUS: Out of stock indefinitely.

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1001 MOVIE POSTERS

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USD $25.00
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Helmut Schmid: Typography

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ISBN: 9783037787397
USD $60.00
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Markus Weisbeck: Do the Stars Need a Reason to Shine?

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USD $45.00
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Handbook of Tyranny

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USD $40.00
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