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BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
Letterform Archive Books

BOOK FORMAT
Hardcover, 8.75 x 13.25 in. / 344 pgs / 400 color / 25 bw.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2022 p. 51   

PRODUCT DETAILS
ISBN 9781736863312 TRADE
List Price: $75.00 CAD $102.00 GBP £60.00

AVAILABILITY
In stock

TERRITORY
WORLD

THE FALL 2025 ARTBOOK | D.A.P. CATALOG

Artbook | D.A.P. Catalog Cover Link
Preview our FALL 2025 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

LETTERFORM ARCHIVE BOOKS

Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911

Text by Diane V. Silverthorne, Dan Reynolds, Megan Brandow-Faller.

Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911

A landmark of graphic modernism, the Vienna Secession’s magazine is brought to life in a complete facsimile reprint with new essays and translations

The brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler and others—the leading graphic artists of the Vienna Secession and the Wiener Werkstätte—Die Fläche (German for The Surface) laid out an extraordinary group vision for design through adventurous work by these designer-professors and more than 100 of their students. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, the result is an inexhaustibly rich sourcebook of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world.
This full-size facsimile of all 14 issues of Die Fläche lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance.
Die Fläche is the first volume in Letterform Archive’s facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights.


PRAISE AND REVIEWS

PRINT

Steven Heller

One of the most exquisitely beautiful, expertly crafted facsimile editions I have ever held in my hands... a production masterpiece.

theviennasecession.com

Roberto Rosenman

One of the most exciting graphic design books of the year....Given that copies of the original periodical are exceptionally rare, this facsimile version is a unique opportunity to see the complete volumes gathered together.

typeroom

It is a valuable compilation and rare testimony of the Vienna Secession’s creative glory and lasting importance. It is an artifact itself, essential for designers, academics, artists and art enthusiasts.

author of Pioneers of Modern Graphic Design: A Complete History, Graphic Design in Germany: 1890-1945

Jeremey Aynsley

Including a complete English translation of all its texts, without doubt this publication will become a standard reference on Die Fläche. It is a magnificent achievement, destined to be enjoyed as an object of pleasure and a delight to the reader.

BLAG

Hope Meng

In short, this book provides a glimpse into a cutting-edge movement that experimented with concepts of flatness, abstraction, and reduction—tools that are oft-used in the modern design toolbox—and, as such, offers many lessons and inspiration for our practice today.

Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911

in stock  $75.00


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FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 9/26/2023

Turn-of-the-century typographic revolution in 'Die Fläche'

Turn-of-the-century typographic revolution in 'Die Fläche'

Featured spreads are from Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911, the exquisite new release from noted publishers of all things typographic, Letterform Archive Books. Presenting all fourteen issues of the Vienna Secession magazine Die Fläche (The Surface) in full-size facsimile, alongside new essays and translations, this 344-page hardcover features a whopping 400 color reproductions and 25 more in black-and-white. “The opportunity to look back at the unique contribution to the graphic arts represented by this reproduction of Die Fläche will hopefully inspire and stimulate new thought and practice,” Diane V. Silverthorne writes. “It was indeed the product of a time full of contradictions. Its progenitors and contributors, energized by sheer exuberance, skills, originality and shared aims, were rooted in late Romanticism, yet forward-thinking to the modern world. Their ambitions extended far beyond the surface of the page: to revolutionize the ways ordinary life was lived.” continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 9/26/2023

Turn-of-the-century typographic revolution in 'Die Fläche'

Turn-of-the-century typographic revolution in 'Die Fläche'

Featured spreads are from Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911, the exquisite new release from noted publishers of all things typographic, Letterform Archive Books. Presenting all fourteen issues of the Vienna Secession magazine Die Fläche (The Surface) in full-size facsimile, alongside new essays and translations, this 344-page hardcover features a whopping 400 color reproductions and 25 more in black-and-white. “The opportunity to look back at the unique contribution to the graphic arts represented by this reproduction of Die Fläche will hopefully inspire and stimulate new thought and practice,” Diane V. Silverthorne writes. “It was indeed the product of a time full of contradictions. Its progenitors and contributors, energized by sheer exuberance, skills, originality and shared aims, were rooted in late Romanticism, yet forward-thinking to the modern world. Their ambitions extended far beyond the surface of the page: to revolutionize the ways ordinary life was lived.” continue to blog


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