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| | | | Die Flache: Design and Lettering of the Vienna Secession, 1902–1911Text by Diane Silverthorne, Dan Reynolds, Megan Brandow-Fuller.
 A landmark of graphic modernism, the Vienna Secession’s magazine is brought to life in a complete facsimile reprint with new essays and translationsThe brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler and others—the leading graphic artists of the Vienna Secession and the Wiener Werkstätte—Die Flache (German for The Surface) laid out an extraordinary group vision for design through adventurous work by these designer-professors and more than 100 of their students. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, the result is an inexhaustibly rich sourcebook of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world.
This full-size facsimile of all 14 issues of Die Flache lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance.
Die Flache is the first volume in Letterform Archive’s facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights.
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|  | STATUS: Forthcoming | 8/15/2023 This title is not yet published in the U.S. To pre-order or receive notice when the book is available, please email orders @ artbook.com | |
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FORMAT: Hbk, 8.75 x 13.25 in. / 344 pgs / 400 color / 25 b&w.
LIST PRICE: U.S. $75.00
LIST PRICE: CANADA $102
GBP £60.00
ISBN: 9781736863312
PUBLISHER: Letterform Archive Books
AVAILABLE: 8/15/2023
DISTRIBUTION: D.A.P.
RETAILER DISC: TRADE
PUBLISHING STATUS: Forthcoming
AVAILABILITY: Awaiting stock
TERRITORY: WORLD | D.A.P. CATALOG: FALL 2022 Page 51 | PRESS INQUIRIES
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| Die Flache: Design and Lettering of the Vienna Secession, 1902–1911 Published by Letterform Archive Books.
Text by Diane Silverthorne, Dan Reynolds, Megan Brandow-Fuller. A landmark of graphic modernism, the Vienna Secession’s magazine is brought to life in a complete facsimile reprint with new essays and translations The brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler and others—the leading graphic artists of the Vienna Secession and the Wiener Werkstätte—Die Flache (German for The Surface) laid out an extraordinary group vision for design through adventurous work by these designer-professors and more than 100 of their students. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, the result is an inexhaustibly rich sourcebook of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world.
This full-size facsimile of all 14 issues of Die Flache lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance.
Die Flache is the first volume in Letterform Archive’s facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights.
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