GRAPHIC DESIGN

PUBLISHER
FUEL Publishing

BOOK FORMAT
Paperback, 7.25 x 8.75 in. / 208 pgs / 300 color / 107 bw.

PUBLISHING STATUS
Pub Date
Out of stock indefinitely

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2011 p. 123   

PRODUCT DETAILS
ISBN 9780956356284 TRADE
List Price: $32.95 CDN $43.95

AVAILABILITY
Not available

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FUEL PUBLISHING

Own Label

Sainsbury’s Design Studio 1962-1977

Edited by Damon Murray, Stephen Sorrell. Text by Jonny Trunk, Emily King.

When designer Peter Dixon joined the Sainsbury's Design Studio in 1962, he ignited a remarkable revolution in packaging. The British supermarket was developing its distinctive range of “own label” products, and Dixon's designs for the line catapulted Sainsbury's to the graphic forefront: simple, stripped down, creative, and completely different from what had gone before. The striking modernity of the new Sainsbury's look pushed the boundaries of high-street graphic design, reflecting a period full of postwar optimism. It also helped build Sainsbury's into a brand giant, the first real British “super” market of the time. Produced in collaboration with the Sainsbury family and the Sainsbury Archive in London, Own Label examines and celebrates this paradigm shift that redefined packaging design. An essential book for graphic designers and those interested in cultural nostalgia from the 1960s and 1970s, Own Label offers a unique historical insight into how the foods we ate were packaged for our consumption.
Own Label

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