BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
MFA Publications, Museum of Fine Arts, Boston

BOOK FORMAT
Hardcover, 7 x 10.5 in. / 192 pgs / 110 color.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2022 p. 27   

PRODUCT DETAILS
ISBN 9780878468850 TRADE
List Price: $45.00 CDN $61.00 GBP £36.00

AVAILABILITY
In stock

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MFA PUBLICATIONS, MUSEUM OF FINE ARTS, BOSTON

America Goes Modern

The Rise of the Industrial Designer

By Nonie Gadsden with Kate Joy.

America Goes Modern

How design made America modern: masterpieces of furniture, metalware and plastics from the early 20th century

During the 1920s and 1930s, the speed of modern life in the United States, accelerated by advances in transportation, communication, technology and advertising, changed how people lived their lives, and the objects they chose to live with. A new profession emerged to help American manufacturers and consumers navigate the overwhelming transitions of the era. Through the power of design—form, color, ornament and materials—the earliest industrial designers created a modern aesthetic that came to represent American hopes, dreams and fantasies.
America Goes Modern explores these designers’ achievements through close examination of selected masterworks. Each of these exceptional objects offers a window into the social, cultural, technological and economic world in which they were made and used. The book features sleek furniture, vibrant ceramics, streamlined metalwares and innovative plastics from the leading designers of the era.
Designers include: Norman Bel Geddes, Manning Bowman Company, Jules Buoy, Donald Deskey, Paul Frankl, Earl Harvey, Ianelli Studios, Belle Kogan, William Lescaze, Erik Magnussen, Peter Muller Munk, Gilbert Rhode, RumRill Art Pottery, Victor Schreckengost, Walter Dorwin Teague, The Hall China Company, Harold Van Doren, John Vassos, Kem Weber, Western Coil and Electric Company and Russel Wright.
Photographers and painters include: Berenice Abbott, Arthur Dove, Archibald Motley, Alvin Langdon Coburn, M. Murray Lebowitz, Norman Lewis, Max Weber, Margaret Bourke-White, Henry Callahan and Alfred Stieglitz.


Featured image is reproduced from 'America Goes Modern'.

America Goes Modern

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FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 8/24/2022

'America Goes Modern' collects early 20th-century masterpieces of industrial design

'America Goes Modern' collects early 20th-century masterpieces of industrial design

We can't get enough of this 1927–28 table lamp designed by Donald Deskey, reproduced from America Goes Modern: The Rise of the Industrial Designer, MFA Publications' striking new survey of exemplary furniture, metalware and plastics of the 1920s and '30s. "Slightly over a foot tall, Deskey’s lamp combines a flat rectangular back with three stacked triangular volumes," Nonie Gadsden writes, "each concealing an incandescent bulb. Its distinctive shape evokes connections to numerous elements of modern life. The lamp’s overall vertical orientation, looming overhangs and stepped base suggest the skyscrapers then defining the new American city. Its serrated profile references the angularity of Cubism, as well as the teeth of industrial gears. Its upright, tripartite shape is similar to that of recently patented traffic lights that direct the constant stop-and-go of urban space. And its jagged outline calls to mind Mother Nature’s powerful lightning bolt, the symbol of modern electricity. Yet, the most modern aspect of Deskey’s lamp is its electrification. The switch on the back permitted it to be turned on and off at will. The flame-free bulbs allowed light to be directed and manipulated in ways that were impossible a generation before. Its cord connected the lamp’s user to the rapidly expanding national power grid and, symbolically, to a new and modern way of life. In both form and function, Deskey’s lamp utilized modernity to harness the new energy—and light—of modern American life." continue to blog


FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

A5/07: Rolf Muller

A5/07: ROLF MULLER

LARS MüLLER PUBLISHERS

ISBN: 9783037784143
USD $40.00
| CAN $54

Pub Date: 2/27/2014
Active | In stock


Global Design

GLOBAL DESIGN

LARS MüLLER PUBLISHERS

ISBN: 9783037782101
USD $30.00
| CAN $40

Pub Date: 3/25/2010
Active | Out of stock


Findings on Light

FINDINGS ON LIGHT

LARS MüLLER PUBLISHERS

ISBN: 9783037784907
USD $39.00
| CAN $52.5

Pub Date: 12/5/2016
Active | In stock


Apple

APPLE

LARS MüLLER PUBLISHERS

ISBN: 9783037783863
USD $42.00
| CAN $55

Pub Date: 1/21/2014
Active | In stock


Ruedi Baur Integral

RUEDI BAUR INTEGRAL

LARS MüLLER PUBLISHERS

ISBN: 9783037781340
USD $80.00
| CAN $107.5

Pub Date: 1/25/2010
Active | In stock


Are We Human? Notes on an Archaeology of Design

ARE WE HUMAN? NOTES ON AN ARCHAEOLOGY OF DESIGN

LARS MüLLER PUBLISHERS

ISBN: 9783037785119
USD $20.00
| CAN $27.95

Pub Date: 1/15/2017
Active | In stock


Max Bill's View of Things

MAX BILL'S VIEW OF THINGS

LARS MüLLER PUBLISHERS

ISBN: 9783037783726
USD $49.00
| CAN $65

Pub Date: 2/20/2015
Active | In stock


Design in Question

DESIGN IN QUESTION

LARS MüLLER PUBLISHERS

ISBN: 9783037782804
USD $28.00
| CAN $38.5

Pub Date: 5/1/2012
Active | In stock


Spector Cut + Paste: #1-4

SPECTOR CUT + PASTE: #1-4

SPECTOR BOOKS

ISBN: 9783944669045
USD $27.00
| CAN $37

Pub Date: 9/1/2013
Active | In stock


Under the Radar

UNDER THE RADAR

SPECTOR BOOKS

ISBN: 9783959051040
USD $45.00
| CAN $60

Pub Date: 2/2/2017
Active | Out of stock


Léo Favier: What, You Don't Know Grapus?

LéO FAVIER: WHAT, YOU DON'T KNOW GRAPUS?

SPECTOR BOOKS

ISBN: 9783944669496
USD $25.00
| CAN $34.5

Pub Date: 1/1/2015
Active | Out of stock


Taking a Line for a Walk

TAKING A LINE FOR A WALK

SPECTOR BOOKS

ISBN: 9783959050814
USD $40.00
| CAN $55

Pub Date: 1/9/2016
Active | Out of stock