I'M No Lady
When Objects Have Women's Names
Essays by Augusto Morello, Ugo Volli and Silvana Annicchiarico.
Meet Donna, Miss Sissi, Mami, Genni, Luisa, Fiorenza, Auretta, Mirella, Graziella, Charlotta, Celestina, Lucretia and Anna G. They are a lamp, pots and pans, a chaise longue, a hair dryer, a sewing machine, a bicycle, a corkscrew and many, many chairs. I'm No Lady looks at the many Italian design objects that carry a woman's name, that are given identity and character by nomenclature borrowed from common, mythological, and iconic female figures. Names are not simply random labels: they are a part of the design, they foreshadow the object, they interfere with the nature of the object itself. And often, hidden behind the choice of a name, are stories and theories worthy of exploration, investigation and verification.