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Paperback, 6 x 9 in. / 334 pgs / 200 color. PUBLISHING STATUS
Pub Date 11/2/2003
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Catalog: FALL 2000 PRODUCT DETAILS
ISBN 9781890761035 TRADE
List Price: $45.00 CDN $60.00 GBP £40.00 AVAILABILITY
Not available | | BROWSE THE 2020 FALL CATALOG  Preview our FALL 2020 catalog, featuring 500 new books on art, photography, design, architecture, film, music and visual culture. |
| | | Paul Rand: Modernist DesignerEdited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of twentieth-century design, his impact on modern communication practice and theory was unparalleled. For him, Modernism was a way of life and a form of belief, not a style. Like his European colleagues, he understood Modernism's tenets as a something that could be employed to better human experience in the modern world. Whether he was designing for the American Broadcasting Company, IBM Corporation or United Parcel Service, or teaching at Cooper Union or Pratt Institute, Rand gave life to his art, definition to graphic design and a reputation for quality to a discipline that needed it. His was an early voice in proposing the essence of Modernist theories in visual communication, and he was both ruthlessly pragmatic and startlingly visionary. His passion for his subject and his understanding of the theories and realities of perception and communication were immense, and he was often able to illuminate for the layperson the complexities and accomplishments of his triumphant art. Rand's contemporaries, students and friends knew him as a man even more extraordinarily cultivated and diverse in his talents and interests. Here their diversity of voices combine to give a vivid, personal and uniquely informative introduction to Rand and his achievements. A compendium of essays, interviews, photographic reproductions, a contextual timeline and an extensive bibliography, Paul Rand: Modernist Design adds to the growing literature on Rand, helping to place him in the proper context within a century of innovative art, design, architecture and technology.
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|  | STATUS: Out of stock indefinitely. | |
| | | FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS |  | Edited by Reto Caduff.LARS MüLLER PUBLISHERSISBN: 9783037784242
USD $79.00 | CAN $106Pub Date: 10/27/2015
Active | In stock
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|  | Edited by Friedrich Meschede.LARS MüLLER PUBLISHERSISBN: 9783037785058
USD $45.00 | CAN $60Pub Date: 10/24/2016
Active | In stock
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|  | Text by Fabian Wurm.LARS MüLLER PUBLISHERSISBN: 9783037782668
USD $40.00 | CAN $54Pub Date: 10/19/2011
Active | In stock
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|  | Edited by Jens Müller.LARS MüLLER PUBLISHERSISBN: 9783037781791
USD $29.95 | CAN $39.95Pub Date: 9/29/2009
Active | In stock
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|  | By Dafi Kühne.LARS MüLLER PUBLISHERSISBN: 9783037785096
USD $49.00 | CAN $65Pub Date: 1/25/2017
Active | In stock
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|  | Edited by Lars Müller.LARS MüLLER PUBLISHERSISBN: 9783037781210
USD $49.00 | CAN $65Pub Date: 2/27/2009
Out of stock indefinitely | Not available
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|  | By Massimo Vignelli.LARS MüLLER PUBLISHERSISBN: 9783037782255
USD $20.00 | CAN $27.95Pub Date: 11/25/2015
Active | In stock
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|  | Foreword by Bettina Richter.LARS MüLLER PUBLISHERSISBN: 9783037784228
USD $40.00 | CAN $54Pub Date: 4/25/2014
Active | In stock
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|  | By Gerda Breuer.LARS MüLLER PUBLISHERSISBN: 9783037782583
USD $40.00 | CAN $54Pub Date: 10/25/2012
Active | In stock
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|  | Text by Martin Heller.LARS MüLLER PUBLISHERSISBN: 9783037781296
USD $35.00 | CAN $47.5Pub Date: 1/31/2008
Active | In stock
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|  | Text by Nanni Baltzer.LARS MüLLER PUBLISHERSISBN: 9783037781289
USD $35.00 | CAN $47.5Pub Date: 1/31/2008
Active | In stock
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|  | LARS MüLLER PUBLISHERSISBN: 9783037784778
USD $25.00 | CAN $34.5Pub Date: 11/25/2015
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FORMAT: Paperback, 6 x 9 in. / 334 pgs / 200 color.
LIST PRICE: U.S. $45.00
LIST PRICE: CANADA $60
GBP £40.00
ISBN: 9781890761035
PUBLISHER: Center for Art, Design and Visual Culture, UMBC
AVAILABLE: 11/2/2003
DISTRIBUTION: D.A.P.
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| Paul Rand: Modernist Designer Published by Center for Art, Design and Visual Culture, UMBC.
Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli. | We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of twentieth-century design, his impact on modern communication practice and theory was unparalleled. For him, Modernism was a way of life and a form of belief, not a style. Like his European colleagues, he understood Modernism's tenets as a something that could be employed to better human experience in the modern world. Whether he was designing for the American Broadcasting Company, IBM Corporation or United Parcel Service, or teaching at Cooper Union or Pratt Institute, Rand gave life to his art, definition to graphic design and a reputation for quality to a discipline that needed it. His was an early voice in proposing the essence of Modernist theories in visual communication, and he was both ruthlessly pragmatic and startlingly visionary. His passion for his subject and his understanding of the theories and realities of perception and communication were immense, and he was often able to illuminate for the layperson the complexities and accomplishments of his triumphant art. Rand's contemporaries, students and friends knew him as a man even more extraordinarily cultivated and diverse in his talents and interests. Here their diversity of voices combine to give a vivid, personal and uniquely informative introduction to Rand and his achievements. A compendium of essays, interviews, photographic reproductions, a contextual timeline and an extensive bibliography, Paul Rand: Modernist Design adds to the growing literature on Rand, helping to place him in the proper context within a century of innovative art, design, architecture and technology.
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