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Paperback, 6 x 9 in. / 334 pgs / 200 color. PUBLISHING STATUS
Pub Date 11/2/2003
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Catalog: FALL 2000 PRODUCT DETAILS
ISBN 9781890761035 TRADE
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Not available | | BROWSE THE 2021 FALL CATALOG  | Preview our FALL 2021 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture. |
| | | Paul Rand: Modernist DesignerEdited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of twentieth-century design, his impact on modern communication practice and theory was unparalleled. For him, Modernism was a way of life and a form of belief, not a style. Like his European colleagues, he understood Modernism's tenets as a something that could be employed to better human experience in the modern world. Whether he was designing for the American Broadcasting Company, IBM Corporation or United Parcel Service, or teaching at Cooper Union or Pratt Institute, Rand gave life to his art, definition to graphic design and a reputation for quality to a discipline that needed it. His was an early voice in proposing the essence of Modernist theories in visual communication, and he was both ruthlessly pragmatic and startlingly visionary. His passion for his subject and his understanding of the theories and realities of perception and communication were immense, and he was often able to illuminate for the layperson the complexities and accomplishments of his triumphant art. Rand's contemporaries, students and friends knew him as a man even more extraordinarily cultivated and diverse in his talents and interests. Here their diversity of voices combine to give a vivid, personal and uniquely informative introduction to Rand and his achievements. A compendium of essays, interviews, photographic reproductions, a contextual timeline and an extensive bibliography, Paul Rand: Modernist Design adds to the growing literature on Rand, helping to place him in the proper context within a century of innovative art, design, architecture and technology.
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|  | STATUS: Out of stock indefinitely. | |
| | | FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS |  | LARS MüLLER PUBLISHERSISBN: 9783037782583
USD $40.00 | CAN $54Pub Date: 10/25/2012
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USD $35.00 | CAN $47.5Pub Date: 1/31/2008
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|  | LARS MüLLER PUBLISHERSISBN: 9783037781289
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|  | LARS MüLLER PUBLISHERSISBN: 9783037784778
USD $25.00 | CAN $34.5Pub Date: 11/25/2015
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|  | LARS MüLLER PUBLISHERSISBN: 9783037781517
USD $40.00 | CAN $54Pub Date: 1/31/2009
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|  | LARS MüLLER PUBLISHERSISBN: 9783037782057
USD $35.00 | CAN $47.5Pub Date: 1/31/2010
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|  | LARS MüLLER PUBLISHERSISBN: 9783037781746
USD $35.00 | CAN $47.5Pub Date: 1/31/2009
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|  | LARS MüLLER PUBLISHERSISBN: 9783037780794
USD $29.95 | CAN $39.95Pub Date: 10/20/2006
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|  | LARS MüLLER PUBLISHERSISBN: 9783037783924
USD $40.00 | CAN $54Pub Date: 2/27/2014
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|  | LARS MüLLER PUBLISHERSISBN: 9783037782071
USD $24.95 | CAN $33.95Pub Date: 9/15/2011
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|  | LARS MüLLER PUBLISHERSISBN: 9783037781807
USD $29.95 | CAN $39.95Pub Date: 9/29/2009
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|  | LARS MüLLER PUBLISHERSISBN: 9783037780992
USD $30.00 | CAN $40Pub Date: 1/31/2008
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FORMAT: Paperback, 6 x 9 in. / 334 pgs / 200 color.
LIST PRICE: U.S. $45.00
LIST PRICE: CANADA $60
GBP £40.00
ISBN: 9781890761035
PUBLISHER: Center for Art, Design and Visual Culture, UMBC
AVAILABLE: 11/2/2003
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| Paul Rand: Modernist Designer Published by Center for Art, Design and Visual Culture, UMBC.
Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli. | We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of twentieth-century design, his impact on modern communication practice and theory was unparalleled. For him, Modernism was a way of life and a form of belief, not a style. Like his European colleagues, he understood Modernism's tenets as a something that could be employed to better human experience in the modern world. Whether he was designing for the American Broadcasting Company, IBM Corporation or United Parcel Service, or teaching at Cooper Union or Pratt Institute, Rand gave life to his art, definition to graphic design and a reputation for quality to a discipline that needed it. His was an early voice in proposing the essence of Modernist theories in visual communication, and he was both ruthlessly pragmatic and startlingly visionary. His passion for his subject and his understanding of the theories and realities of perception and communication were immense, and he was often able to illuminate for the layperson the complexities and accomplishments of his triumphant art. Rand's contemporaries, students and friends knew him as a man even more extraordinarily cultivated and diverse in his talents and interests. Here their diversity of voices combine to give a vivid, personal and uniquely informative introduction to Rand and his achievements. A compendium of essays, interviews, photographic reproductions, a contextual timeline and an extensive bibliography, Paul Rand: Modernist Design adds to the growing literature on Rand, helping to place him in the proper context within a century of innovative art, design, architecture and technology.
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