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POSTER DESIGN AND ART

PUBLISHER
Silvana Editoriale

BOOK FORMAT
Paperback, 9.5 x 11 in. / 96 pgs / 75 color.

PUBLISHING STATUS
Pub Date
Out of stock indefinitely

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2019 p. 169   

PRODUCT DETAILS
ISBN 9788836640263 TRADE
List Price: $35.00 CDN $49.95

AVAILABILITY
Not available

TERRITORY
NA LA ASIA AU/NZ AFR ME

THE SPRING 2024 ARTBOOK | D.A.P. CATALOG

Artbook | D.A.P. Catalog Cover Link
Preview our Spring 2024 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

SILVANA EDITORIALE

The Art of Campari

Text by Enrica De Biasi, Vicky Gitto, Paolo Cavallo, Pierpaolo Antonello, Roberta Cremoncini.

The Art of Campari

A surveys of Campari’s quintessentially modern visual identity in posters, original artwork and vintage crates, glasses, plaques and other ephemera, from the Belle Époque to the postwar period

Since its founding in Milan in 1860, Campari has been responsible for some of the most distinctive and innovative advertising images created in Italy, as the company harnessed the new power of the advertising poster to market its products.

Aiming to create a sophisticated brand profile, Campari worked with some of the most celebrated designers of the early 1900s, including Leonetto Campiello, Marcello Dudovich, Adolf Hohenstein and Marcello Nizzoli. However, it was the groundbreaking campaigns created by Futurist artist Fortunato Depero that became Campari's most celebrated commissions. From the mid-1920s, Depero’s bold, witty and geometric designs modernized Campari's look.

Drawn from the company's extensive archives in Milan, The Art of Campari surveys the brand’s quintessentially modern visual identity in posters, original artwork and vintage crates, glasses, plaques and other ephemera, from the Belle Époque to the postwar period.


Featured image is reproduced from 'The Art of Campari.'

The Art of Campari

STATUS: Out of stock indefinitely.

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