| | PUBLISHER
SteidlBOOK FORMAT
Boxed, 13 x 18 in. / 228 pgs / illustrated throughout / Edition of 350 copies. PUBLISHING STATUS
Pub Date 8/31/2011
Out of stock indefinitely DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2010 p. 117 PRODUCT DETAILS
ISBN 9783865219473 SDNR20
List Price: $11,000.00 CAD $14,550.00 AVAILABILITY
Not available | TERRITORY
NA ONLY | | THE SPRING 2025 ARTBOOK | D.A.P. CATALOG  | | Preview our SPRING 2025 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
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| | | STEIDLEd Ruscha: Jack Kerouac On The Road
In 1951, Jack Kerouac wrote On the Road on his typewriter as a continuous 120-foot-long scroll, feverishly recording in 20 days his road trips across the United States and Mexico. On the Road was finally published in 1957, and Kerouac was immediately acknowledged as the voice of the Beat Generation.For almost 50 years, Ed Ruscha has recorded the evolving emblems of American life in the form of phrases and sentences, Hollywood logos, gas stations and archetypal landscapes. During the 1960s, he created a series of cheaply printed photographic books which can be seen in part as deadpan meditations on the romantic vision of the road epitomized by the Beats. In Royal Road Test (1967), he brought the word and the road together in a conceptual prank by documenting himself dropping a vintage typewriter from a speeding Buick.Over the last couple of years, Ruscha has turned his attention to On the Road, and has produced his own limited-edition version of Kerouac's Beat bible. Ruscha designed the book, illustrating Kerouac's text with 55 tipped-in photographs that the artist has either taken himself, commissioned from other photographers or selected from found images to refer closely to the details and impressions that the author describes, from car parts to jazz instruments, from sandwich stacks to tire burns on a desert road. The text is printed in letterpress on 220g Hahnemühle paper and every one of the 55 photo-plates is blind-embossed and tipped in by hand to create an exquisite and original edition.The leather-bound book comprises 228 pages, signed and numbered by the artist in an edition of 350 and presented in a slipcase.
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|  | STATUS: Out of stock indefinitely. | |
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FORMAT: Boxed, 13 x 18 in. / 228 pgs / illustrated throughout / Edition of 350 copies.
LIST PRICE: U.S. $11,000.00
LIST PRICE: CANADA $14550
ISBN: 9783865219473
PUBLISHER: Steidl
AVAILABLE: 8/31/2011
DISTRIBUTION: D.A.P.
RETAILER DISC: SDNR20
PUBLISHING STATUS: Out of stock indefinitely
AVAILABILITY: Not available
TERRITORY: NA ONLY | D.A.P. CATALOG: SPRING 2010 Page 117 | PRESS INQUIRIES
Tel: (212) 627-1999 ext 217
Fax: (212) 627-9484
Email Press Inquiries: publicity@dapinc.com | TRADE RESALE ORDERS
D.A.P. | DISTRIBUTED ART PUBLISHERS
Tel: (212) 627-1999
Fax: (212) 627-9484
Customer Service: (800) 338-2665
Email Trade Sales: orders@dapinc.com |
| Ed Ruscha: Jack Kerouac On The Road Published by Steidl. In 1951, Jack Kerouac wrote On the Road on his typewriter as a continuous 120-foot-long scroll, feverishly recording in 20 days his road trips across the United States and Mexico. On the Road was finally published in 1957, and Kerouac was immediately acknowledged as the voice of the Beat Generation.For almost 50 years, Ed Ruscha has recorded the evolving emblems of American life in the form of phrases and sentences, Hollywood logos, gas stations and archetypal landscapes. During the 1960s, he created a series of cheaply printed photographic books which can be seen in part as deadpan meditations on the romantic vision of the road epitomized by the Beats. In Royal Road Test (1967), he brought the word and the road together in a conceptual prank by documenting himself dropping a vintage typewriter from a speeding Buick.Over the last couple of years, Ruscha has turned his attention to On the Road, and has produced his own limited-edition version of Kerouac's Beat bible. Ruscha designed the book, illustrating Kerouac's text with 55 tipped-in photographs that the artist has either taken himself, commissioned from other photographers or selected from found images to refer closely to the details and impressions that the author describes, from car parts to jazz instruments, from sandwich stacks to tire burns on a desert road. The text is printed in letterpress on 220g Hahnemühle paper and every one of the 55 photo-plates is blind-embossed and tipped in by hand to create an exquisite and original edition.The leather-bound book comprises 228 pages, signed and numbered by the artist in an edition of 350 and presented in a slipcase.
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