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BOOK FORMAT Spiral bound, 6.5 x 6.5 in. / 132 pgs / 100 bw. PUBLISHING STATUS Pub Date 2/28/2011 Out of print DISTRIBUTION D.A.P. Exclusive Catalog: SPRING 2011 p. 104 PRODUCT DETAILS ISBN 9780854881864 TRADE List Price: $24.95 CAD $27.50 AVAILABILITY Not available | TERRITORY NA ME | EXHIBITION SCHEDULELondon, England Whitechapel Gallery, 09/09/10-03/06/11 | | THE SPRING 2026 ARTBOOK | D.A.P. CATALOG  | | Preview our SPRING 2026 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
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|   |   | This is TomorrowForeword by Iwona Blazwick, Nayia Yiakoumaki.
This Is Tomorrow was a seminal exhibition of art, architecture, music and graphic design that took place at London's Whitechapel Gallery in August 1956. At its core was a room given over to the Independent Group, the proto-Pop collective comprised of (at various stages) the theorists Reyner Banham and Lawrence Alloway, photographer Nigel Henderson and the artists Eduardo Paolozzi, Richard Hamilton, William Turnbull and John McHale. The Independent Group's room premiered works of Op art alongside film posters, collages, murals, films and a jukebox, and was Britain's introduction to the phenomenon later named Pop. The spiralbound catalogue for This Is Tomorrow was designed by Edward Wright and published by Lund Humphries; out of print since 1957, it has since become a much sought-after rarity and a classic of graphic design and postwar visual culture. This facsimile edition is published for the Whitechapel's 2010-11 reconstruction of the 1956 show.
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FORMAT: Spiral bound, 6.5 x 6.5 in. / 132 pgs / 100 b&w. LIST PRICE: U.S. $24.95 LIST PRICE: CANADA $27.5 ISBN: 9780854881864 PUBLISHER: Whitechapel Gallery AVAILABLE: 2/28/2011 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Out of print AVAILABILITY: Not available TERRITORY: NA ME | D.A.P. CATALOG: SPRING 2011 Page 104 | PRESS INQUIRIES
Tel: (212) 627-1999 ext 217 Fax: (212) 627-9484 Email Press Inquiries: publicity@dapinc.com | TRADE RESALE ORDERS
D.A.P. | DISTRIBUTED ART PUBLISHERS Tel: (212) 627-1999 Fax: (212) 627-9484 Customer Service: (800) 338-2665 Email Trade Sales: orders@dapinc.com |
| This is Tomorrow Published by Whitechapel Gallery. Foreword by Iwona Blazwick, Nayia Yiakoumaki. This Is Tomorrow was a seminal exhibition of art, architecture, music and graphic design that took place at London's Whitechapel Gallery in August 1956. At its core was a room given over to the Independent Group, the proto-Pop collective comprised of (at various stages) the theorists Reyner Banham and Lawrence Alloway, photographer Nigel Henderson and the artists Eduardo Paolozzi, Richard Hamilton, William Turnbull and John McHale. The Independent Group's room premiered works of Op art alongside film posters, collages, murals, films and a jukebox, and was Britain's introduction to the phenomenon later named Pop. The spiralbound catalogue for This Is Tomorrow was designed by Edward Wright and published by Lund Humphries; out of print since 1957, it has since become a much sought-after rarity and a classic of graphic design and postwar visual culture. This facsimile edition is published for the Whitechapel's 2010-11 reconstruction of the 1956 show.
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