Early in 2015, sports marketing firm Almostthere approached Italian photographer Marco Craig with a unique proposition: photograph and run the 2015 New York City Marathon. NYC Marathon is the product of this extraordinary assignment, telling the story of one of the world’s great sporting events from the inside--a task never before attempted by a professional photographer. His Leica Q secured in a neoprene harness, Craig shot his fellow runners, the streets littered with Gatorade cups and the cheering crowds in every borough, palpably capturing the energy and exhaustion of the day. In the thick of the action, Craig’s photographs offer a new perspective on the race, with the exuberant viewers on the sidelines becoming the unexpected heroes of the photographs. “New York can be a cruel and merciless city,” Craig reflected. “But not on the day of the marathon.”
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