Published by Witte de With Publishers. Edited by Zoë Gray, Nicolaus Schafhausen, Monika Szewczyk. Text by Christina Barton, Michelle Menzies, Bénédicte Ramade, William Wood.
Billy Apple was created in 1962 as a work by the New Zealand-born artist Barrie Bates, who changed his name to become a living brand after graduating from London's Royal College of Art. For this volume, four writers combine to discuss the brand, providing a chronology, a contextualization of Apple's practice within institutional critique and his enduring significance for younger generations.