Daniele Tamagni: Mtindo
Style Movers Rebranding Africa Published by Skira.
Text by Waridi Schrobsdorff. The award-winning photographer captures a new young generation of “style movers” in Africa. From musicians to artists and filmmakers, the aim of this photographic project is to present to the rest of the world the power of such a continent through arts and fashion. The African trend is now inspiring the whole world, from influencing international fashion designers to attracting the interest of new markets. Arts, music and fashion are front line nowadays in many African cities that have become regional hubs for local and international artists. Hundreds of young talents are now contributing to the “future of Africa”, which is already yet a present, giving remarkable vibes to the local scene. African bloggers, designers, photographers, are now re-defining an image of their own “trend” and this is clearly shown in the book with an extraordinary powerful touch. The word MTINDO means “style” in Swahili, and yet “movement”. This photographic project is the expression of the movement “Rebranding Africa.”
In Mtindo, award-winning photographer Daniele Tamagni and author Waridi Schrobsdorff capture a new young generation of creative minds – so-called “style movers” – who are today on the main scene of Africa. | 
