Text by Bill Kouwenhoven, Bonnie Yochelson, Geun-Jun Lim aka Chungwoo Lee, Young June Lee, Jeongmee Yoon.
Why do girls love pink toys and boys love blue ones? Seoul-based photographer JeongMee Yoon (born 1969) poses this question in her work, The Pink and Blue Project.
Yoon was inspired to begin this project in 2005 when she began taking note of the ubiquity of pink in her daughter's color choices, and started photographing the bedrooms of Korean and American girls and boys. She continued the project, visiting the children years later and capturing how their favorite colors had changed.
Initially, Yoon was interested in how conventions might change across borders but the gender-specific color schemes quickly established themselves as a phenomenon independent of cultural or ethnic background. The portraits question these gendered color codes and the consumer habits of both parents and children.
Featured image is reproduced from 'JeongMee Yoon: The Pink and Blue Project.'
PRAISE AND REVIEWS
It's Nice That
Jyni Ong
In essence, The Pink and Blue Project explores how gender identity is formed in part by the consumer goods that target girls and boys, not to mention their parents. The photographic thesis assesses how culturally learnt associations of pink and blue are instilled from an early age, but can also adapt and disappear with time.
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FORMAT: Hbk, 9.5 x 10.75 in. / 176 pgs / 118 color. LIST PRICE: U.S. $60.00 LIST PRICE: CANADA $85 ISBN: 9783775745215 PUBLISHER: Hatje Cantz AVAILABLE: 3/19/2019 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Active AVAILABILITY: In stock TERRITORY: NA LA
Published by Hatje Cantz. Text by Bill Kouwenhoven, Bonnie Yochelson, Geun-Jun Lim aka Chungwoo Lee, Young June Lee, Jeongmee Yoon.
Why do girls love pink toys and boys love blue ones? Seoul-based photographer JeongMee Yoon (born 1969) poses this question in her work, The Pink and Blue Project.
Yoon was inspired to begin this project in 2005 when she began taking note of the ubiquity of pink in her daughter's color choices, and started photographing the bedrooms of Korean and American girls and boys. She continued the project, visiting the children years later and capturing how their favorite colors had changed.
Initially, Yoon was interested in how conventions might change across borders but the gender-specific color schemes quickly established themselves as a phenomenon independent of cultural or ethnic background. The portraits question these gendered color codes and the consumer habits of both parents and children.
