ARTBOOK BLOG

RECENT POSTS

DATE 4/25/2024

The Strand presents Joshua Charow launching 'Loft Law'

DATE 3/31/2024

Behold the photographic work of Jay DeFeo, born OTD in 1929

DATE 3/30/2024

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DATE 3/15/2024

A gorgeous and compelling new exploration of bodega culture from rising star, Tschabalala Self

DATE 3/15/2024

Vintage girl power in ‘Las Mexicanas’

DATE 3/14/2024

Celebrate Pi Day with 'Einstein: The Man and His Mind'

DATE 3/12/2024

Kindred Stores presents Anita N. Bateman on 'Where is Africa'

DATE 3/12/2024

Hot book alert! ‘God Made My Face’ is NEW from Dancing Foxes Press and Brooklyn Museum

DATE 3/11/2024

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DATE 3/7/2024

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DATE 3/7/2024

Visions of the Black figure in ‘The Time is Always Now’

DATE 3/7/2024

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DATE 3/6/2024

Yelena Yemchuk to launch 'Malanka' at Dashwood Books


IMAGE GALLERY

Spreads from
CORY REYNOLDS | DATE 7/31/2018

Identity: Chermayeff & Geismar & Haviv

Featured spreads, showing treatments of the Mobil Oil logo and identity, originally designed in 1964, are reproduced from Identity: Chermayeff & Geismar & Haviv, published by Standards Manual. "We try to really get down to the basic thing, a basic mark that can identify whatever the institution is that we're identifying in a clear way," Tom Geismar is quoted. "And we have three basic criteria. One is that it be appropriate—that is, you would do something for a sports team that would be quite different from something you'd do for a bank, for example. It should be appropriate to the client and to what they do. The second one would be that it be distinctive, that you can see it, you can remember it, you can recognize it, maybe you can doodle it quickly after having seen it a couple of times—that it will stand out and be recognized. And then the third thing is just that it works in all kinds of sizes, different materials and so on, if that's appropriate, and it often is. So if it can meet those three criteria, then we're doing pretty well."



Vintage Valentine

DATE 2/14/2024

Vintage Valentine

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DATE 11/27/2023

Forever Valentino

Heads up!

DATE 8/13/2023

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