The challenge was to come up with a slogan and poster design conveying 350.org's mission to stop global warming, while drawing new members to the cause. Not an easy task! Audience members were asked to react and respond to ideas, composing phrases which were posted on a screen for further evaluation and expansion. Diego Gutierrez, one of the designers whose work was featured in Green Patriot Posters also led an internet image search to pull examples of ideas that were suggested by the audience—such as mutated carrots, crowds of protestors and burning oil fields.
The event functioned as a graphic design brainstorming extravaganza, literally "in production" and engaging the public in the exciting but complicated process that goes behind a green poster campaign. Hopefully, 350.org even added some new members!