ARTBOOK LOGO

ARTBOOK BLOG

WHAT'S NEW?
EVENTS
BOOKS IN THE MEDIA
AT FIRST SIGHT
FEATURED IMAGES
EX LIBRIS
ARTBOOK INTERVIEWS
EXCERPTS & ESSAYS
FROM THE SHELVES

RECENT POSTS

DATE 4/25/2014

Katy Grannan: The 99

DATE 4/23/2014

Christopher Anderson: Stump

DATE 4/21/2014

Join ARTBOOK at Paris Photo 2014!

DATE 4/21/2014

The NYPL Presents 'Art Is a Problem' with Joshua Decter

DATE 4/21/2014

Philip Guston: Late Works

DATE 4/19/2014

Sigmar Polke: Alibis

DATE 4/17/2014

Sigmar Polke: Alibis 1963-2010

DATE 4/16/2014

'Richard Serra: Early Work' Launch Events at The Strand and NYPL

DATE 4/15/2014

Episodes with Wayne Thiebaud

DATE 4/13/2014

Trevor Winkfield

DATE 4/10/2014

'The Sick Rose' Lecture and Book Signing at Morbid Anatomy Library

DATE 4/10/2014

Reading Andy Warhol

DATE 4/9/2014

Show Time: The 50 Most Influential Exhibitions of Contemporary Art

DATE 4/7/2014

Eva Hesse: One More than One

DATE 4/4/2014

Abiding Architecture III: 10 days, 26 People, 4 Projects, 11 Languages and 1 site in Titanyen, Haiti: Us and Them

DATE 4/4/2014

Charles Traub: Dolce Via: Italy in the 1980s

DATE 4/2/2014

'Geometric Sociology' in Christoph Gielen: Ciphers

DATE 4/2/2014

Martin Creed: What's the Point of It?

DATE 4/1/2014

Metropolis Live! Susan S. Szenasy to Speak in Boston

DATE 3/31/2014

'Larry Sultan & Mike Mandel: Evidence' eBook Now Available from iTunes

DATE 3/30/2014

Soviets: Drawings by Danzig Baldaev & Photographs by Sergei Vasiliev

DATE 3/28/2014

Richard Serra: Early Work

DATE 3/27/2014

'Emilie Brzezinksi: The Lure of the Forest' Featured on 'Morning Joe'

DATE 3/27/2014

Sarah Jones

DATE 3/25/2014

Derek Ridgers: 78-87 London Youth

DATE 3/22/2014

Philip-Lorca diCorcia

DATE 3/19/2014

Susan S. Szenasy & Debbie Millman to Launch 'Szenasy, Design Advocate' with Conversation at Museum of Arts and Design, NY

DATE 3/18/2014

Xavier Guardans: Windows

DATE 3/18/2014

The King of Kowloon: The Art of Tsang Tsou Choi

DATE 3/17/2014

'Lutz Bacher: Snow' Launch at Greene Naftali

DATE 3/16/2014

Futurism and Dance

DATE 3/14/2014

Italian Futurism, 1909-1944: Reconstructing the Universe

DATE 3/14/2014

Favelization: The Imaginary Brazil in Contemporary Film, Fashion and Design

DATE 3/12/2014

Surrealism and the Dream

DATE 3/10/2014

Robert Heinecken: Object Matter

DATE 3/7/2014

'Maria Lassnig: The Location of Pictures' at ARTBOOK @ MoMA PS1

DATE 3/6/2014

Celebrate 'You Should've Heard Just What I Seen' with DJ set by Matthew Higgs Friday, March 7 at Gavin Brown's Enterprise

DATE 3/5/2014

Join ARTBOOK at The Armory Show, March 6-9

DATE 3/5/2014

Nancy Graves Project & Special Guests

DATE 3/3/2014

Show Time: The 50 Most Influential Exhibitions of Contemporary Art

DATE 3/3/2014

Major Exhibition of Austrian Artist Maria Lassnig’s Work Opens at MoMA PS1 This Sunday, March 9th

DATE 3/2/2014

Visit ARTBOOK @ Collective 2 Design Fair

DATE 2/28/2014

Keiichi Tanaami: Killer Joe's Early Times 1965-73

DATE 2/26/2014

Cuba in Revolution

DATE 2/25/2014

Tom Dixon Presentation & Booksigning February 27 at Twentieth Gallery, Los Angeles

DATE 2/24/2014

Looking East: Western Artists and the Allure of Japan

DATE 2/23/2014

Mostly Sunny, With a Sense of Menace: William Christenberry

DATE 2/21/2014

The Eye of the Storm: Gerhard Richter Catalogue Raisonné, Volume 3

DATE 2/20/2014

It Is Almost That: Ann Hamilton, Jane Hammond & Lisa Pearson, March 5 at the NYPL

DATE 2/20/2014

Aaron Stern: I Woke Up in My Clothes

DATE 2/18/2014

21st-Century Portraits


AT FIRST SIGHT

CORY REYNOLDS | DATE 12/22/2010

Postcards of the Wiener Werkstätte

Renowned philanthropist and businessman Leonard A. Lauder began a lifetime of passionate collecting at the age of eight, when he purchased his first postcard – "a vividly colored postcard of the Empire State Building, set against the bright orange sky of New York City at sunset." Its "majesty so awed" him that he bought five copies of that same card. Over the following decades, Lauder has gone on to amass one of the most respected and sophisticated postcard collections in the world, including the nearly complete set of Wiener Werkstätte postcards reproduced in this astonishing catalogue raisonné, published by New York's Neue Gallery – the recipient of Lauder's recently donated collection of almost 1000 items. Below are some excerpts from Lauder's introductory essay, alongside a selection of the postcards themselves.
Verso of Wiener Werkstätte postcard 13, 1907. Postcards of the Wiener Werkstätte: At First Sight
Verso of Wiener Werkstätte postcard 13, 1907.

"One brilliant summer day in the early 1970s, my Viennese-born wife, Evelyn, and I were strolling down a narrow street in her native city when my eye was drawn to an image in a shop window. It was a postcard, though not anything like the pictures of cities, sites, faces and events that I had been amassing since childhood. The array of colors and the rhythmic patterns of elegant ease are still imprinted in my mind. I had discovered – or better yet, was seduced by – the world of the Wiener Werkstätte, a world that valued visual integrity, be it the design of a postcard or a post office."

Postcards of the Wiener Werkstätte: At First Sight
Maria Likarz, "Krampus Card" and "Greetings from Krampus," both from 1912.

"Once I began to look at other Wiener Werkstätte cards in earnest, I was captivated by the romance of a Vienna past. I came to realize that our image of this fin-de-siècle European capital – its distinctive cafés, interiors, architecture, parks and fashion – has been shaped to a large extent by the power of the Wiener Werkstätte…"

Postcards of the Wiener Werkstätte: At First Sight
Rudolf Kalvach, "Inspiration" and "Veni Vidi Vici," both from 1907.

"I am often asked which one is my favorite card. My answer is that they are like my children: each one has its own beauty and merit. But the Wiener Werkstätte postcards hold a special place in my heart. They have their roots in my first art collection, which started in the late 1960s when I bought a Gustav Klimt drawing from the late dealer Serge Sabarsky…"

Postcards of the Wiener Werkstätte: At First Sight
Moriz Jung, "The Aeroplegasus (Anzani Engines)" and "Rainbow Obstacle," both from 1911.

"The series of nearly one thousand postcards was designed and produced by the Wiener Werkstätte's own publishing firm, from 1907 until the beginning of the First World War. The visionary artists and architects behind the Wiener Werkstätte valued the postcard as an ideal format for their own social and aesthetic program: to imbue objects of daily use with beauty and the elements of good design."

Postcards of the Wiener Werkstätte: At First Sight
Arnold Nechansky, both cards: "Warm Greetings for the New Year," 1912.

"The Wiener Werkstätte postcards were produced in small runs (ranging approximately from as small as one hundred to as large as two thousand) and in some of the most innovative and high-end print mediums – most often lithography but also occasionally woodcuts and pochoir."

Postcards of the Wiener Werkstätte: At First Sight
Fritzi Löw, "Fashion" and "Merry Christmas!," both from 1912.

"Demonstrating the same concern for quality and visual finesse found in other objects produced by the Wiener Werkstätte, they could nonetheless be acquired for a fraction of the cost of the firm's fine glassware, silver or textiles. Some groups of postcards were oversized to enhance the perception of them as miniature works of art. Others served more mundane purposes in the "complete home" envisioned by the workshop architects and designers, such as those intended to be place cards at fashionable tables."

Postcards of the Wiener Werkstätte: At First Sight
Bertold Löffler, "Boy with Bouquet of Flowers" and Rudolf Kalvach, "Humorous Subject," both from 1907.

"The cachet of the Wiener Werkstätte name, plus the brilliant colors and variety of image types, helped the company thrive; by producing consecutively numbered cards, the Wiener Werkstätte also fed the collecting craze. Middle-class consumers could purchase and display original prints, albeit in small scale, created by the foremost artists of the day, including Oskar Kokoschka and Egon Schiele, each of whom created lithographs specifically for the Wiener Werkstätte postcard line."

Postcards of the Wiener Werkstätte: At First Sight

Postcards of the Wiener Werkstätte

Postcards of the Wiener Werkstätte

HATJE CANTZ
Hbk, 9.25 x 11.25 in. / 336 pgs / 1,115 color.

DATE 10/28/2010

Phyllis Galembo: Maske

Phyllis Galembo: Maske


ARTBOOK LOGO
 
 

the artworld's favorite source for books on art and culture

  

CUSTOMER SERVICE
orders@artbook.com
212 627 1999
M-F 9-5 EST

TRADE ACCOUNTS

800 338 2665

CONTACT

JOBS + INTERNSHIPS

NEW YORK
Showroom by Appointment Only
155 Sixth Avenue
New York NY 10013
Tel   212 627 1999

LOS ANGELES
Showroom by Appointment Only
818 Broadway
Los Angeles CA 90812
Tel   213 888 7957

ARTBOOK LLC
D.A.P. | Distributed Art Publishers, Inc.


All site content Copyright C 2000-2013 by Distributed Art Publishers, Inc. and the respective publishers, authors, artists. For reproduction permissions, contact the copyright holders.

ARTBOOK AMPERSAT

The D.A.P. Catalog
www.artbook.com