ARTBOOK LOGO

ARTBOOK BLOG

RECENT POSTS

DATE 10/14/2016

Anthony Hernandez Launch at Spaces Corners at ICP Museum

DATE 10/4/2016

Barnett Newman: Drawings and Prints

DATE 10/3/2016

Ed Ruscha: Ribbon Words, Okla.

DATE 10/3/2016

Wallace Berman: American Aleph, Verifax Collage Multicolor Shuffle Neil Young

DATE 10/2/2016

Ed Ruscha: Ribbon Words, Hollywood

DATE 10/2/2016

Etel Adnan: The Weight of the World

DATE 10/1/2016

Berenice Abbott: Paris Portraits 1925–1930, Eugene Atget

DATE 9/30/2016

Berenice Abbott: Paris Portraits 1925–1930, Violette Murat

DATE 9/29/2016

Elizabeth Albert Launches 'Silent Beaches: Untold Stories' at Greenlight

DATE 9/29/2016

Darin Mickey Death Takes a Holiday Launch at Spaces Corners at ICP Museum

DATE 9/29/2016

Silent Beaches, Untold Stories: New York City's Forgotten Waterfront, North Brother Island

DATE 9/28/2016

Randi Malkin Steinberger Signing at ARCANA

DATE 9/28/2016

Silent Beaches, Untold Stories: New York City's Forgotten Waterfront

DATE 9/27/2016

Jim Marshall: Jazz Festival

DATE 9/26/2016

Hollywood and the Ivy Look

DATE 9/26/2016

Jim Marshall: Jazz Festival

DATE 9/25/2016

Anthony Hernandez, Forever

DATE 9/24/2016

Anthony Hernandez, Landscape for the Homeless

DATE 9/23/2016

Anthony Hernandez, Los Angeles #2

DATE 9/23/2016

Shakespeare and Company Video: 'Tumbleweeds' Through the Years

DATE 9/22/2016

Shakespeare and Company, Paris, Jeanette Winterson & PW Reviews

DATE 9/21/2016

Paris in Print

DATE 9/21/2016

Shakespeare and Company, Paris: A History of the Rag & Bone Shop of the Heart

DATE 9/20/2016

Modern Women, Greta von Nessen

DATE 9/19/2016

BACK IN STOCK! Modern Women, Hannah Hoch

DATE 9/18/2016

The Drawings of Susan Te Kahurangi King at the NYABF

DATE 9/17/2016

Paul Etienne Lincoln: The Glovers' Repository at the NYABF

DATE 9/16/2016

Kim Gordon Book Signing at the NYABF

DATE 9/15/2016

Ed Panar 'Animals That Saw Me' Book Trailer (Advances at NYABF)

DATE 9/15/2016

Kim Gordon Book Signing at the NYABF

DATE 9/15/2016

Find it at ARTBOOK @ MoMA PS1 during the NYABF!

DATE 9/14/2016

Audrey Hepburn in Hats

DATE 9/13/2016

Fashion Week Favorite: Alexi Lubomirski: Diverse Beauty, Sabina Karlsson

DATE 9/12/2016

Join ARTBOOK for Book Signings at the 2016 NYABF!

DATE 9/12/2016

Fashion Week Favorite: Alexi Lubomirski: Diverse Beauty, Cipriana and TK Quann

DATE 9/11/2016

Never Built New York, Daniel Libeskind World Trade Center

DATE 9/10/2016

Fashion Week Favorite: Terence Donovan: Portraits, Grace Coddington

DATE 9/9/2016

Fashion Week Favorite: Arthur Elgort: The Big Picture: Kate Moss

DATE 9/8/2016

Staff Picks for Fashion Week 2016

DATE 9/8/2016

Fashion Week Favorite: Landon Nordeman: Out of Fashion

DATE 9/8/2016

Landon Nordeman: Out of Fashion Book Trailer & Instagram

DATE 9/7/2016

Donald Judd: Complete Writings 1959–1975

DATE 9/6/2016

Back to School Blueprint (for Counter Education)

DATE 9/5/2016

Toilet Paper: Issue 13, Woman in Ocean

DATE 9/4/2016

Toilet Paper: Issue 13, Watermelon

DATE 9/3/2016

More Surreal Images from Toilet Paper: Issue 13

DATE 9/2/2016

Hilma af Klint: Painting the Unseen, Adulthood, Ten Largest Series

DATE 9/1/2016

Krista Halverson on the Making of 'Shakespeare and Company, Paris: A History of the Rag & Bone Shop of the Heart'

DATE 9/1/2016

Hilma af Klint: Painting the Unseen

DATE 8/31/2016

Bruce Springsteen & The E Street Band 1975: Photographs by Barbara Pyle

DATE 8/30/2016

Photography at MoMA: 1920 to 1960


AT FIRST SIGHT

CORY REYNOLDS | DATE 12/22/2010

Postcards of the Wiener Werkstätte

Renowned philanthropist and businessman Leonard A. Lauder began a lifetime of passionate collecting at the age of eight, when he purchased his first postcard – "a vividly colored postcard of the Empire State Building, set against the bright orange sky of New York City at sunset." Its "majesty so awed" him that he bought five copies of that same card. Over the following decades, Lauder has gone on to amass one of the most respected and sophisticated postcard collections in the world, including the nearly complete set of Wiener Werkstätte postcards reproduced in this astonishing catalogue raisonné, published by New York's Neue Gallery – the recipient of Lauder's recently donated collection of almost 1000 items. Below are some excerpts from Lauder's introductory essay, alongside a selection of the postcards themselves.
Postcards of the Wiener Werkstätte: At First Sight
Verso of Wiener Werkstätte postcard 13, 1907.

"One brilliant summer day in the early 1970s, my Viennese-born wife, Evelyn, and I were strolling down a narrow street in her native city when my eye was drawn to an image in a shop window. It was a postcard, though not anything like the pictures of cities, sites, faces and events that I had been amassing since childhood. The array of colors and the rhythmic patterns of elegant ease are still imprinted in my mind. I had discovered – or better yet, was seduced by – the world of the Wiener Werkstätte, a world that valued visual integrity, be it the design of a postcard or a post office."

Postcards of the Wiener Werkstätte: At First Sight
Maria Likarz, "Krampus Card" and "Greetings from Krampus," both from 1912.

"Once I began to look at other Wiener Werkstätte cards in earnest, I was captivated by the romance of a Vienna past. I came to realize that our image of this fin-de-siècle European capital – its distinctive cafés, interiors, architecture, parks and fashion – has been shaped to a large extent by the power of the Wiener Werkstätte…"

Postcards of the Wiener Werkstätte: At First Sight
Rudolf Kalvach, "Inspiration" and "Veni Vidi Vici," both from 1907.

"I am often asked which one is my favorite card. My answer is that they are like my children: each one has its own beauty and merit. But the Wiener Werkstätte postcards hold a special place in my heart. They have their roots in my first art collection, which started in the late 1960s when I bought a Gustav Klimt drawing from the late dealer Serge Sabarsky…"

Postcards of the Wiener Werkstätte: At First Sight
Moriz Jung, "The Aeroplegasus (Anzani Engines)" and "Rainbow Obstacle," both from 1911.

"The series of nearly one thousand postcards was designed and produced by the Wiener Werkstätte's own publishing firm, from 1907 until the beginning of the First World War. The visionary artists and architects behind the Wiener Werkstätte valued the postcard as an ideal format for their own social and aesthetic program: to imbue objects of daily use with beauty and the elements of good design."

Postcards of the Wiener Werkstätte: At First Sight
Arnold Nechansky, both cards: "Warm Greetings for the New Year," 1912.

"The Wiener Werkstätte postcards were produced in small runs (ranging approximately from as small as one hundred to as large as two thousand) and in some of the most innovative and high-end print mediums – most often lithography but also occasionally woodcuts and pochoir."

Postcards of the Wiener Werkstätte: At First Sight
Fritzi Löw, "Fashion" and "Merry Christmas!," both from 1912.

"Demonstrating the same concern for quality and visual finesse found in other objects produced by the Wiener Werkstätte, they could nonetheless be acquired for a fraction of the cost of the firm's fine glassware, silver or textiles. Some groups of postcards were oversized to enhance the perception of them as miniature works of art. Others served more mundane purposes in the "complete home" envisioned by the workshop architects and designers, such as those intended to be place cards at fashionable tables."

Postcards of the Wiener Werkstätte: At First Sight
Bertold Löffler, "Boy with Bouquet of Flowers" and Rudolf Kalvach, "Humorous Subject," both from 1907.

"The cachet of the Wiener Werkstätte name, plus the brilliant colors and variety of image types, helped the company thrive; by producing consecutively numbered cards, the Wiener Werkstätte also fed the collecting craze. Middle-class consumers could purchase and display original prints, albeit in small scale, created by the foremost artists of the day, including Oskar Kokoschka and Egon Schiele, each of whom created lithographs specifically for the Wiener Werkstätte postcard line."

Postcards of the Wiener Werkstätte: At First Sight

Postcards of the Wiener Werkstätte

Postcards of the Wiener Werkstätte

HATJE CANTZ
Hbk, 9.25 x 11.25 in. / 336 pgs / 1,115 color.

DATE 8/23/2015

Xanti Schawinsky

Xanti Schawinsky

DATE 7/31/2015

Axel Hoedt

Axel Hoedt

DATE 9/11/2014

New York Is ...

New York Is ...

DATE 5/13/2014

Libuse Niklová

Libuse Niklová


ARTBOOK LOGO
 
 

the art world's source for books on art & culture

  

CUSTOMER SERVICE
orders@artbook.com
212 627 1999
M-F 9-5 EST

TRADE ACCOUNTS

800 338 2665

CONTACT

JOBS + INTERNSHIPS

NEW YORK
Showroom by Appointment Only
155 Sixth Avenue
New York NY 10013
Tel   212 627 1999

LOS ANGELES
Showroom by Appointment Only
818 S. Broadway, Suite 700
Los Angeles, CA 90014
Tel. 323 969 8985

ARTBOOK LLC
D.A.P. | Distributed Art Publishers, Inc.


All site content Copyright C 2000-2013 by Distributed Art Publishers, Inc. and the respective publishers, authors, artists. For reproduction permissions, contact the copyright holders.

ARTBOOK AMPERSAT

The D.A.P. Catalog
www.artbook.com