GRAPHIC DESIGN

PUBLISHER
nai010 publishers

BOOK FORMAT
Hardcover, 6.75 x 9.5 in. / 240 pgs / 250 color.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2018 p. 68   

PRODUCT DETAILS
ISBN 9789462084407 TRADE
List Price: $50.00 CDN $67.50

AVAILABILITY
In stock

BROWSE THE 2018 FALL CATALOG

From 'Led Zeppelin by Led Zeppelin' to 'The Swimming Pool in Photography' to 'Protest: The Aesthetics of Resistance,' with new monographs on Yayoi Kusama, Hilma af Klint, James Turrell and Jack Whitten, and announcing D.A.P. distribution for Glenstone Museum and SPBH Editions.

  

NAI010 PUBLISHERS

Theory of Type Design

By Gerard Unger.

Theory of Type Design, by internationally renowned Dutch graphic designer and typographer Gerard Unger (born 1942), is the first complete and accessible theory of the breathtakingly varied field of typography. "Of all designed objects letters are probably the most pervasive," as Unger explains at the beginning of his study. "Very familiar yet amazingly diverse in their appearance … there seems to be no limit to human ingenuity when it comes to varying letterforms."

Unger approaches the diversity and creativity of the field with a wide-ranging, reflective, critical theory of how we design and make sense of text. The history of typography is surveyed, from cuneiform script to Wim Crouwel's New Alphabet and today's digital developments, and explored in relation to how our eyes and brain process various letter shapes in order to understand text.

This volume consists of 24 concise chapters, each clearly describing a different aspect of type design (from practical considerations like spacing and rhythm, legibility, size and italics to more ineffable considerations like personality and preference). This theoretical material is illuminated by more than 200 illustrations and practical examples, and an extensive glossary succinctly explains terminology and key ideas.

Internationally oriented, and taking into consideration the past, present and future of typography, Theory of Type Design will be an indispensible resource for graphic design students, professionals, and those with a general interest in text and printed matter.


Theory of Type Design

in stock  $50.00


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Pub Date: 9/15/2011
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Josef Muller-Brockmann

JOSEF MULLER-BROCKMANN

Text by Catherine de Smet. Contributions by Lars Müller.

LARS MüLLER PUBLISHERS

ISBN: 9783037783924 | US $40.00

Pub Date: 2/27/2014
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LARS MüLLER PUBLISHERS

ISBN: 9783037784228 | US $40.00

Pub Date: 4/25/2014
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Helvetica Forever

HELVETICA FOREVER

Edited by Lars Müller.

LARS MüLLER PUBLISHERS

ISBN: 9783037781210 | US $49.00

Pub Date: 2/27/2009
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DAFI KüHNE - TRUE PRINT

By Dafi Kühne.

LARS MüLLER PUBLISHERS

ISBN: 9783037785096 | US $49.00

Pub Date: 1/25/2017
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Hans Hillmann

HANS HILLMANN

Edited by Jens Müller.

LARS MüLLER PUBLISHERS

ISBN: 9783037781791 | US $29.95

Pub Date: 9/29/2009
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KONSTANTIN GRCIC

Edited by Friedrich Meschede.

LARS MüLLER PUBLISHERS

ISBN: 9783037785058 | US $45.00

Pub Date: 10/24/2016
Active | In stock


Ladislav Sutnar

LADISLAV SUTNAR

Edited by Reto Caduff.

LARS MüLLER PUBLISHERS

ISBN: 9783037784242 | US $79.00

Pub Date: 10/27/2015
Active | In stock


Josef Müller-Brockmann Suttl: Pioneer of Swiss Graphic Design

JOSEF MüLLER-BROCKMANN SUTTL: PIONEER OF SWISS GRAPHIC DESIGN

By Josef Müller-Brockmann.

LARS MüLLER PUBLISHERS

ISBN: 9783037784686 | US $39.00

Pub Date: 11/30/2015
Active | In stock


Helvetica

HELVETICA

Edited by Lars Müller.

LARS MüLLER PUBLISHERS

ISBN: 9783037780466 | US $25.00

Pub Date: 11/15/2002
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Typography

TYPOGRAPHY

By Wolfgang Weingart.

LARS MüLLER PUBLISHERS

ISBN: 9783037784266 | US $55.00

Pub Date: 7/25/2014
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30 Years of Swiss Typographic Discourse in the Typografische Monatsblätter

30 YEARS OF SWISS TYPOGRAPHIC DISCOURSE IN THE TYPOGRAFISCHE MONATSBLäTTER

Edited by Louise Paradis with Roland Früh, François Rappo. Photographs by Jonas Marguet.

LARS MüLLER PUBLISHERS

ISBN: 9783037785386 | US $55.00

Pub Date: 11/21/2017
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