BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
EDIZIONI CORRAINI

BOOK FORMAT
Paperback, 4.5 x 6.5 in. / 88 pgs / 33 bw.

PUBLISHING STATUS
PUB DATE 3/1/2009
Active

DISTRIBUTION
D.A.P. EXCLUSIVE
CATALOG: SPRING 2009 p. 123   

PRODUCT DETAILS
ISBN 9788875701642 TRADE
LIST PRICE: $15.00 CDN $15.00

AVAILABILITY
In stock

ARTBOOK GIFT GUIDE

2014
gift guide

50 perfect holiday gift books
shop now

  

EDIZIONI CORRAINI

How to Break the Rules of Brand Design in 10+8 Easy Exercises

Published by Edizioni Corraini
Introduction by Beppe Finessi. Text by Stefano Caprioli, Pietro Corraini.

For many years, the concept of "branding" involved the creation of a distinct graphic element that could be produced on everything involved with a particular brand. This cheeky handbook, produced under the welcome influence of the late Italian master of cheerful aesthetic subversion, Bruno Munari, proves that it is possible to create a more natural and elastic brand identity by thinking about how an object is produced, rather than focusing single-mindedly on a single, memorable graphic form. The new brand, as proposed by authors Stefano Caprioli and Pietro Corraini, will be friendlier and less rigid. Certainly the exercises proposed in this volume exude humor and intelligence. For example, "Draw a Square with Your Eyes Closed" instructs: "Draw a square of any size with a soft pencil, making sure to take the pencil off the paper after completing each side. It is advised to remove the pencil for at least five seconds, flicking it in the air, or making random or even pointless gestures."

How to Break the Rules of Brand Design in 10+8 Easy Exercises

in stock  $15.00


free shipping

UPS GROUND IN THE CONTINENTAL U.S. FOR CONSUMER ONLINE ORDERS

arrow forward

arrow back

print icon


FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

William Morris: Words & Wisdom

WILLIAM MORRIS: WORDS & WISDOM

NATIONAL PORTRAIT GALLERY

ISBN: 9781855144941 | US $19.95

Pub Date: 10/31/2014
Active | In stock


Szenasy, Design Advocate

SZENASY, DESIGN ADVOCATE

Edited by Ann S. Hudner, Akiko Busch. Foreword by John Hockenberry. Preface by Ann S. Hudner. Introduction by Akiko Busch.

METROPOLIS BOOKS

ISBN: 9781938922398 | US $29.95

Pub Date: 3/31/2014
Active | In stock


Dutch Design Yearbook 2013

DUTCH DESIGN YEARBOOK 2013

Edited by Timo de Rijk, Antoine Achten, Joost Alferink, Hans van de Markt. Text by Koert van Mensvoort, Louise Schouwenberg, Henk Oosterling.

NAI010 PUBLISHERS

ISBN: 9789462081000 | US $50.00

Pub Date: 4/30/2014
Active | Awaiting stock


Flying Lightness: Promises for Structural Elegance

FLYING LIGHTNESS: PROMISES FOR STRUCTURAL ELEGANCE

Text by Adriaan Beukers, Ed van Hinte.

NAI010 PUBLISHERS

ISBN: 9789064505386 | US $39.95

Pub Date: 4/30/2013
Active | Awaiting stock


First Read This

FIRST READ THIS

Text by Ed van Hinte, Michel van Tooren.

NAI010 PUBLISHERS

ISBN: 9789064506437 | US $39.95

Pub Date: 4/30/2013
Active | Awaiting stock


Dutch Design Yearbook 2012

DUTCH DESIGN YEARBOOK 2012

Edited by Timo de Rijk, Antoine Achten, Hans van de Markt. Text by Damon Taylor, Angelique Spaninks et al.

NAI010 PUBLISHERS

ISBN: 9789462080225 | US $50.00

Pub Date: 3/31/2013
Active | In stock


Dutch Design Yearbook 2011

DUTCH DESIGN YEARBOOK 2011

Edited by Timo de Rijk, Antoine Achten, Hans van de Markt.

NAI010 PUBLISHERS

ISBN: 9789056628314 | US $45.00

Pub Date: 2/29/2012
Active | In stock


Dutch Design Yearbook 2010

DUTCH DESIGN YEARBOOK 2010

Edited by Timo de Rijk, Vincent van Baar, Antoine Achten, Bert van Meggelen. Text by Glenn Adamson, Rick Poynor, Aaron Betsky.

NAI010 PUBLISHERS

ISBN: 9789056627553 | US $45.00

Pub Date: 1/31/2011
Active | In stock


Web Aesthetics

WEB AESTHETICS

By Vito Campanelli.

NAI010 PUBLISHERS

ISBN: 9789056627706 | US $30.00

Pub Date: 1/31/2011
Active | Awaiting stock


As Long as It's Pink

AS LONG AS IT'S PINK

By Penny Sparke.

THE PRESS OF THE NOVA SCOTIA COLLEGE OF ART AND DESIGN

ISBN: 9780919616516 | US $25.00

Pub Date: 11/30/2010
Active | Awaiting stock


Why Design Now? National Design Triennial

WHY DESIGN NOW? NATIONAL DESIGN TRIENNIAL

Text by Ellen Lupton, Cara McCarty, Matilda McQuaid, Cynthia Smith.

COOPER HEWITT, SMITHSONIAN DESIGN MUSEUM

ISBN: 9780910503877 | US $40.00

Pub Date: 5/31/2010
Active | In stock


Foundation Design Studio

FOUNDATION DESIGN STUDIO

Text by Gilead Duvshani.

WASMUTH

ISBN: 9783803032119 | US $42.00

Pub Date: 9/30/2010
Active | In stock


ARTBOOK LOGO
 
 

the artworld's favorite source for books on art and culture

  

CUSTOMER SERVICE
orders@artbook.com
212 627 1999
M-F 9-5 EST

TRADE ACCOUNTS

800 338 2665

CONTACT

JOBS + INTERNSHIPS

NEW YORK
Showroom by Appointment Only
155 Sixth Avenue
New York NY 10013
Tel   212 627 1999

LOS ANGELES
Showroom by Appointment Only
818 S. Broadway, Suite 700
Los Angeles, CA 90014
Tel. 323 969 8985

ARTBOOK LLC
D.A.P. | Distributed Art Publishers, Inc.


All site content Copyright C 2000-2013 by Distributed Art Publishers, Inc. and the respective publishers, authors, artists. For reproduction permissions, contact the copyright holders.

ARTBOOK AMPERSAT

The D.A.P. Catalog
www.artbook.com