| | TITLE | How to Break the Rules of Brand Design in 10+8 Easy Exercises | IMPRINT | Edizioni Corraini | PRICE US | $15.00 CDN $15.00 | ISBN | 9788875701642 TRADE | FORMAT | Pbk, 4.5 x 6.5 in., 88 pgs, 33 b&w. | CATALOG | SPRING 2009 p. 123 | DISTRIBUTOR | D.A.P. | PUB DATE | 3/1/2009 | STATUS | Active | STOCK | In stock |
| | NEW & FORTHCOMING Edited by Timo de Rijk, Antoine Achten, Hans van de Markt. Text by Damon Taylor, Angelique Spaninks et al.
NAI010 PUBLISHERS Text by Ed van Hinte, Michel van Tooren.
NAI010 PUBLISHERS Text by Adriaan Beukers, Ed van Hinte.
NAI010 PUBLISHERS Edited by Timo de Rijk, Antoine Achten, Hans van de Markt.
NAI010 PUBLISHERS | |
| | | EDIZIONI CORRAINIHow to Break the Rules of Brand Design in 10+8 Easy ExercisesIntroduction by Beppe Finessi. Text by Stefano Caprioli, Pietro Corraini.For many years, the concept of "branding" involved the creation of a distinct graphic element that could be produced on everything involved with a particular brand. This cheeky handbook, produced under the welcome influence of the late Italian master of cheerful aesthetic subversion, Bruno Munari, proves that it is possible to create a more natural and elastic brand identity by thinking about how an object is produced, rather than focusing single-mindedly on a single, memorable graphic form. The new brand, as proposed by authors Stefano Caprioli and Pietro Corraini, will be friendlier and less rigid. Certainly the exercises proposed in this volume exude humor and intelligence. For example, "Draw a Square with Your Eyes Closed" instructs: "Draw a square of any size with a soft pencil, making sure to take the pencil off the paper after completing each side. It is advised to remove the pencil for at least five seconds, flicking it in the air, or making random or even pointless gestures." | |
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Text by Ed van Hinte, Michel van Tooren.
NAI010 PUBLISHERS
ISBN: 9789064506437 | US $39.95
Pub Date: 4/30/2013
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Edited by Timo de Rijk, Antoine Achten, Hans van de Markt.
NAI010 PUBLISHERS
ISBN: 9789056628314 | US $45.00
Pub Date: 2/29/2012
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|  | WEB AESTHETICS
By Vito Campanelli.
NAI010 PUBLISHERS
ISBN: 9789056627706 | US $30.00
Pub Date: 1/31/2011
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By Penny Sparke.
THE PRESS OF THE NOVA SCOTIA COLLEGE OF ART AND DESIGN
ISBN: 9780919616516 | US $25.00
Pub Date: 11/30/2010
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Text by Ellen Lupton, Cara McCarty, Matilda McQuaid, Cynthia Smith.
COOPER-HEWITT, NATIONAL DESIGN MUSEUM, SMITHSONIAN INSTITUTION
ISBN: 9780910503877 | US $40.00
Pub Date: 5/31/2010
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Text by Gilead Duvshani.
WASMUTH
ISBN: 9783803032119 | US $42.00
Pub Date: 9/30/2010
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|  | JOSEF HOFFMANN: AUTOBIOGRAPHY
By Josef Hoffman. Edited by Peter Noever, Marek Pokorn. Text by Martina Straková, Rainald Franz.
HATJE CANTZ
ISBN: 9783775724739 | US $30.00
Pub Date: 1/31/2010
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|  | DUTCH DESIGN YEARBOOK 2009
Edited by Timo de Rijk, Vincent van Baar, Bert van Meggelen.
NAI010 PUBLISHERS
ISBN: 9789056626983 | US $45.00
Pub Date: 3/31/2010
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|  | EVERY THING DESIGN
Edited by Christian Brändle, Verena Formanek. Text by Christian Brändle, Glenn Adamson.
HATJE CANTZ
ISBN: 9783775723312 | US $45.00
Pub Date: 9/30/2009
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