BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
EDIZIONI CORRAINI

BOOK FORMAT
Paperback, 4.5 x 6.5 in. / 88 pgs / 33 bw.

PUBLISHING STATUS
PUB DATE
Active

DISTRIBUTION
D.A.P. EXCLUSIVE
CATALOG: SPRING 2009 p. 123   

PRODUCT DETAILS
ISBN 9788875701642 TRADE
LIST PRICE: $15.00 CDN $17.50

AVAILABILITY
Awaiting stock

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EDIZIONI CORRAINI

How to Break the Rules of Brand Design in 10+8 Easy Exercises

Published by Edizioni Corraini
Introduction by Beppe Finessi. Text by Stefano Caprioli, Pietro Corraini.

For many years, the concept of "branding" involved the creation of a distinct graphic element that could be produced on everything involved with a particular brand. This cheeky handbook, produced under the welcome influence of the late Italian master of cheerful aesthetic subversion, Bruno Munari, proves that it is possible to create a more natural and elastic brand identity by thinking about how an object is produced, rather than focusing single-mindedly on a single, memorable graphic form. The new brand, as proposed by authors Stefano Caprioli and Pietro Corraini, will be friendlier and less rigid. Certainly the exercises proposed in this volume exude humor and intelligence. For example, "Draw a Square with Your Eyes Closed" instructs: "Draw a square of any size with a soft pencil, making sure to take the pencil off the paper after completing each side. It is advised to remove the pencil for at least five seconds, flicking it in the air, or making random or even pointless gestures."

How to Break the Rules of Brand Design in 10+8 Easy Exercises

STATUS: Out of stock

Temporarily out of stock pending additional inventory.

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FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

Design for the Good Society

DESIGN FOR THE GOOD SOCIETY

Edited by Max Bruinsma. Text by Victor Margolin, Nynke Tromp, Bert van Meggelen.

NAI010 PUBLISHERS

ISBN: 9789462082052 | US $50.00

Pub Date: 8/25/2015
Active | In stock


Made in the Americas

MADE IN THE AMERICAS

Text by Dennis Carr, Gauvin Alexander Bailey, Timothy Brook, Mitchell Codding, Karina H. Corrigan, Donna Pierce.

MFA PUBLICATIONS, MUSEUM OF FINE ARTS, BOSTON

ISBN: 9780878468126 | US $50.00

Pub Date: 9/29/2015
Active | In stock


Hippie Modernism: The Struggle for Utopia

HIPPIE MODERNISM: THE STRUGGLE FOR UTOPIA

WALKER ART CENTER

ISBN: 9781935963097 | US $55.00

Pub Date: 11/24/2015
Forthcoming


The Bauhaus: #itsalldesign

THE BAUHAUS: #ITSALLDESIGN

Edited by Mateo Kries, Jolanthe Kugler.

VITRA DESIGN MUSEUM

ISBN: 9783945852026 | US $100.00

Pub Date: 10/27/2015
Forthcoming


Dutch Design Yearbook 2014

DUTCH DESIGN YEARBOOK 2014

Edited by Timo de Rijk, Joost Alferink, Jan Konings, Richard van der Laken.

NAI010 PUBLISHERS

ISBN: 9789462081666 | US $45.00

Pub Date: 3/24/2015
Active | In stock


William Morris: Words & Wisdom

WILLIAM MORRIS: WORDS & WISDOM

NATIONAL PORTRAIT GALLERY

ISBN: 9781855144941 | US $19.95

Pub Date: 10/31/2014
Active | Awaiting stock


Szenasy, Design Advocate

SZENASY, DESIGN ADVOCATE

Edited by Ann S. Hudner, Akiko Busch. Foreword by John Hockenberry. Preface by Ann S. Hudner. Introduction by Akiko Busch.

METROPOLIS BOOKS

ISBN: 9781938922398 | US $29.95

Pub Date: 3/31/2014
Active | In stock


Dutch Design Yearbook 2013

DUTCH DESIGN YEARBOOK 2013

Edited by Timo de Rijk, Antoine Achten, Joost Alferink, Hans van de Markt. Text by Koert van Mensvoort, Louise Schouwenberg, Henk Oosterling.

NAI010 PUBLISHERS

ISBN: 9789462081000 | US $50.00

Pub Date: 4/30/2014
Active | Awaiting stock


Flying Lightness: Promises for Structural Elegance

FLYING LIGHTNESS: PROMISES FOR STRUCTURAL ELEGANCE

Text by Adriaan Beukers, Ed van Hinte.

NAI010 PUBLISHERS

ISBN: 9789064505386 | US $39.95

Pub Date: 4/30/2013
Active | Awaiting stock


First Read This

FIRST READ THIS

Text by Ed van Hinte, Michel van Tooren.

NAI010 PUBLISHERS

ISBN: 9789064506437 | US $39.95

Pub Date: 4/30/2013
Active | Awaiting stock


Dutch Design Yearbook 2012

DUTCH DESIGN YEARBOOK 2012

Edited by Timo de Rijk, Antoine Achten, Hans van de Markt. Text by Damon Taylor, Angelique Spaninks et al.

NAI010 PUBLISHERS

ISBN: 9789462080225 | US $50.00

Pub Date: 3/31/2013
Active | In stock


Dutch Design Yearbook 2011

DUTCH DESIGN YEARBOOK 2011

Edited by Timo de Rijk, Antoine Achten, Hans van de Markt.

NAI010 PUBLISHERS

ISBN: 9789056628314 | US $45.00

Pub Date: 2/29/2012
Active | In stock


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