GRAPHIC DESIGN

PUBLISHER

BOOK FORMAT
Clth, 10 x 12 in. / 288 pgs / 250 color.

PUBLISHING STATUS
Pub Date
Out of print

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2012 p. 30   

PRODUCT DETAILS
ISBN 9788836622528 TRADE
List Price: $75.00 CDN $90.00

AVAILABILITY
Not available

Italian posters from the early twentieth century are highly collectible. Why? Because they are scarce.

  

Posters: Irony, Imagination and Eroticism in Advertising 1895-1960

Text by Dario Cimorelli.

Featured image is reproduced from <I>Posters: Irony, Imagination and Eroticism in Advertising 1895-1960</I>.In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. The current scarcity of Italian posters on the market today makes this lush publication all the more valuable for its depiction of a legacy in poster design.

Featured image is reproduced from Posters: Irony, Imagination and Eroticism in Advertising 1895-1960.

Posters: Irony, Imagination and Eroticism in Advertising 1895-1960

STATUS: Out of print | 00/00/00

For assistance locating a copy, please see our list of recommended out of print specialists

STAFF REVIEW

Italian posters from the early twentieth century are highly collectible. Why? Because they are scarce: Mussolini's Fascist Party destroyed a huge number of them because they reflected "bourgeois values." Later, of course, fascist-era posters were destroyed at the end of World War II. And then, incredibly, the largest remaining collection of classic Italian posters were destroyed in the late 60s, when the famed printer Ricordi threw out its archives to free up warehouse space, keeping only one copy of each poster. This book features Italian advertising posters from Art Nouveau and Art Deco styles through Futurism, World War 2 and the 1950s, with ads for everything from liquor, soap and candy to bicycles and tires. -- Avery Lozada
Artbook | D.A.P. Staff

 

FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 2/14/2015

Sweets for the Sweet

Sweets for the Sweet from Italian Posters

In his introduction to Posters: Irony, Imagination and Eroticism in Advertising 1895-1960, Dario Cimorelli quotes the legendary Italian illustrator Gino Boccasile: "Through a few telling images, I seek to offer pleasant and amusing stories to the public, trying not to forget that it loves indulging in its own fantasies, beyond what might be suggested by the lines and colors it is most drawn to. Posters are short-lived, considering the dazzling speed at which these works overlap and alternate on city walls, gradually effacing one another. Yet posters can become extremely long-lived, if they manage to strike the viewer's attention in precisely the right manner. We are working to come into the limelight in a way that allows no encores or appeals. Either we conquer the public at first glance or are better off giving up." Featured poster, by an unknown artist circa 1950, is reproduced from this treasure trove of early twentieth century Italian advertising posters. continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 12/29/2012

Italian Advertising Posters from the early 20th Century: Irony, Imagination and Eroticism in Advertising 1895-1960

A Toast to a New Way of Living: Italian Advertising Posters from the early 20th Century

Irony, Imagination and Eroticism in Advertising 1895-1960: The title of this delectable collection of early 20th century Italian posters says it all.
In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. Featured image is Mario Vellani Marchi's 1922 poster for Vermouth Bianco S.O.V. Bitter: an appropriate image to toast the new year. continue to blog


FROM THE ARTBOOK BLOG

AVERY LOZADA | DATE 12/27/2012

A Toast to a New Way of Living: Italian Advertising Posters from the early 20th Century

A Toast to a New Way of Living: Italian Advertising Posters from the early 20th Century

Irony, Imagination and Eroticism in Advertising 1895-1960: The title of this delectable collection of early 20th century Italian posters says it all.
In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. Featured image is Leonetto Cappiello's “Asti Robba,” 1921: an appropriate image for a new year. continue to blog


FROM THE ARTBOOK BLOG

AVERY LOZADA | DATE 12/25/2012

A Web of Seduction: Irony, Imagination and Eroticism in Italian Advertising Posters, 1895-1960

A Web of Seduction: Irony, Imagination and Eroticism in Italian Advertising Posters, 1895-1960

Italian posters from the early twentieth century are highly collectible. Why? Because they are scarce: Mussolini's Fascist Party destroyed a huge number of them because they reflected "bourgeois values." Later, of course, fascist-era posters were destroyed at the end of World War II. And then, incredibly, the largest remaining collection of classic Italian posters were destroyed in the late 60s, when the famed printer Ricordi threw out its archives to free up warehouse space, keeping only one copy of each poster. Posters: Irony, Imagination and Eroticism in Advertising 1895-1960 features Italian advertising posters from Art Nouveau and Art Deco styles through Futurism, World War 2 and the 1950s, with ads for everything from liquor, soap and candy to bicycles and tires. Featured image is Gino Boccasile’s 1950s poster, "A Web of Seduction," for Calze Fer. continue to blog


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