| | TITLE | Posters: Irony, Imagination and Eroticism in Advertising 1895-1960 | IMPRINT | Silvana Editoriale | PRICE US | $75.00 CDN $75.00 | ISBN | 9788836622528 TRADE | FORMAT | Clth, 10 x 12 in., 288 pgs, 250 color. | CATALOG | FALL 2012 p. 30 | DISTRIBUTOR | D.A.P. | PUB DATE | 10/31/2012 | STATUS | Active | STOCK | In stock |
| | NEW & FORTHCOMING Text by Wigger Bierma, Wouter Davidts, Suzanna Héman, Walter Nikkels, Lothar Baumgarten, Rudi Fuchs, et al.
VALIZ Text by Rens Muis, Pieter Vos.
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SILVANA EDITORIALE Text by Lucie Vlcková.
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| | | SILVANA EDITORIALEPosters: Irony, Imagination and Eroticism in Advertising 1895-1960Text by Dario Cimorelli. In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. The current scarcity of Italian posters on the market today makes this lush publication all the more valuable for its depiction of a legacy in poster design.
Featured image is reproduced from Posters: Irony, Imagination and Eroticism in Advertising 1895-1960. | Cory Reynolds | Date: 12/29/2012 Irony, Imagination and Eroticism in Advertising 1895-1960: The title of this delectable collection of early 20th century Italian posters says it all.In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. Featured image is Mario Vellani Marchi's 1922 poster for Vermouth Bianco S.O.V. Bitter: an appropriate image to toast the new year. continue to blog
Avery Lozada | Date: 12/27/2012 Irony, Imagination and Eroticism in Advertising 1895-1960: The title of this delectable collection of early 20th century Italian posters says it all.In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. Featured image is Leonetto Cappiello's “Asti Robba,” 1921: an appropriate image for a new year. continue to blog
Avery Lozada | Date: 12/25/2012 Italian posters from the early twentieth century are highly collectible. Why? Because they are scarce: Mussolini's Fascist Party destroyed a huge number of them because they reflected "bourgeois values." Later, of course, fascist-era posters were destroyed at the end of World War II. And then, incredibly, the largest remaining collection of classic Italian posters were destroyed in the late 60s, when the famed printer Ricordi threw out its archives to free up warehouse space, keeping only one copy of each poster. Posters: Irony, Imagination and Eroticism in Advertising 1895-1960 features Italian advertising posters from Art Nouveau and Art Deco styles through Futurism, World War 2 and the 1950s, with ads for everything from liquor, soap and candy to bicycles and tires. Featured image is Gino Boccasile’s 1950s poster, "A Web of Seduction," for Calze Fer. continue to blog
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| | MARIAN BANTJES: PRETTY PICTURES
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Edited by Michael Brenner, Emilio Macchia. Foreword by Gerry Leonidas.
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Edited by Tamsin Dillon. Introduction by Jonathan Glancey. Text by Claire Dobbin, Sally Shaw.
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