GRAPHIC DESIGN

PUBLISHER
SILVANA EDITORIALE

BOOK FORMAT
Clth, 10 x 12 in. / 288 pgs / 250 color.

PUBLISHING STATUS
PUB DATE 10/31/2012
Active

DISTRIBUTION
D.A.P. EXCLUSIVE
CATALOG: FALL 2012 p. 30   

PRODUCT DETAILS
ISBN 9788836622528 TRADE
LIST PRICE: $75.00 CDN $75.00

AVAILABILITY
In stock

Italian posters from the early twentieth century are highly collectible. Why? Because they are scarce.

  

SILVANA EDITORIALE

Posters: Irony, Imagination and Eroticism in Advertising 1895-1960

Published by Silvana Editoriale
Text by Dario Cimorelli.

Featured image is reproduced from <I>Posters: Irony, Imagination and Eroticism in Advertising 1895-1960</I>.In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. The current scarcity of Italian posters on the market today makes this lush publication all the more valuable for its depiction of a legacy in poster design.

Featured image is reproduced from Posters: Irony, Imagination and Eroticism in Advertising 1895-1960.

FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 12/29/2012

Italian Advertising Posters from the early 20th Century: Irony, Imagination and Eroticism in Advertising 1895-1960

A Toast to a New Way of Living: Italian Advertising Posters from the early 20th Century Irony, Imagination and Eroticism in Advertising 1895-1960: The title of this delectable collection of early 20th century Italian posters says it all.
In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. Featured image is Mario Vellani Marchi's 1922 poster for Vermouth Bianco S.O.V. Bitter: an appropriate image to toast the new year. continue to blog


FROM THE ARTBOOK BLOG

AVERY LOZADA | DATE 12/27/2012

A Toast to a New Way of Living: Italian Advertising Posters from the early 20th Century

A Toast to a New Way of Living: Italian Advertising Posters from the early 20th Century Irony, Imagination and Eroticism in Advertising 1895-1960: The title of this delectable collection of early 20th century Italian posters says it all.
In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. Featured image is Leonetto Cappiello's “Asti Robba,” 1921: an appropriate image for a new year. continue to blog


FROM THE ARTBOOK BLOG

AVERY LOZADA | DATE 12/25/2012

A Web of Seduction: Irony, Imagination and Eroticism in Italian Advertising Posters, 1895-1960

A Web of Seduction: Irony, Imagination and Eroticism in Italian Advertising Posters, 1895-1960Italian posters from the early twentieth century are highly collectible. Why? Because they are scarce: Mussolini's Fascist Party destroyed a huge number of them because they reflected "bourgeois values." Later, of course, fascist-era posters were destroyed at the end of World War II. And then, incredibly, the largest remaining collection of classic Italian posters were destroyed in the late 60s, when the famed printer Ricordi threw out its archives to free up warehouse space, keeping only one copy of each poster. Posters: Irony, Imagination and Eroticism in Advertising 1895-1960 features Italian advertising posters from Art Nouveau and Art Deco styles through Futurism, World War 2 and the 1950s, with ads for everything from liquor, soap and candy to bicycles and tires. Featured image is Gino Boccasile’s 1950s poster, "A Web of Seduction," for Calze Fer. continue to blog


Posters: Irony, Imagination and Eroticism in Advertising 1895-1960

in stock  $75.00


free shipping

UPS GROUND IN THE CONTINENTAL U.S. FOR CONSUMER ONLINE ORDERS

STAFF REVIEW

Italian posters from the early twentieth century are highly collectible. Why? Because they are scarce: Mussolini's Fascist Party destroyed a huge number of them because they reflected "bourgeois values." Later, of course, fascist-era posters were destroyed at the end of World War II. And then, incredibly, the largest remaining collection of classic Italian posters were destroyed in the late 60s, when the famed printer Ricordi threw out its archives to free up warehouse space, keeping only one copy of each poster. This book features Italian advertising posters from Art Nouveau and Art Deco styles through Futurism, World War 2 and the 1950s, with ads for everything from liquor, soap and candy to bicycles and tires. -- Avery Lozada
Artbook | D.A.P. Staff

 

arrow forward

arrow back

print icon


FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

On Display

ON DISPLAY

Text by Catherine Flood, Hettie Judah.

HAYWARD PUBLISHING

ISBN: 9781853323263 | US $50.00

Pub Date: 1/27/2015
Forthcoming


Lex Reitsma: 196 Posters for De Nederlandse Opera

LEX REITSMA: 196 POSTERS FOR DE NEDERLANDSE OPERA

NAI010 PUBLISHERS

ISBN: 9789462081499 | US $35.00

Pub Date: 6/30/2015
Forthcoming


Mexico Illustrated 1920–1950

MEXICO ILLUSTRATED 1920–1950

Text by Salvador Albiñana, Juan M. Bonet, Deborah Dorotinsky, Marina Garone.

RM/CONACULTA

ISBN: 9788415118961 | US $75.00

Pub Date: 4/28/2015
Forthcoming


How Posters Work

HOW POSTERS WORK

By Ellen Lupton. Edited by Caitlin Condell, Ellen Lupton. Text by Caitlin Condell, Gail Davidson, Ellen Lupton.

COOPER HEWITT, SMITHSONIAN DESIGN MUSEUM

ISBN: 9780910503822 | US $29.95

Pub Date: 5/26/2015
Forthcoming


Wyman

WYMAN

RM/MUAC

ISBN: 9786078295203 | US $40.00

Pub Date: 2/24/2015
Forthcoming


Brian Roettinger: Reproductions

BRIAN ROETTINGER: REPRODUCTIONS

Edited by Brian Roettinger. Introduction by Aaron Rose.

THE THING QUARTERLY

ISBN: 9780984915057 | US $60.00

Pub Date: 2/24/2015
Forthcoming


The Graphic World of Paul Peter Piech

THE GRAPHIC WORLD OF PAUL PETER PIECH

Edited by Zoe Whitley.

FOUR CORNERS BOOKS/V&A PUBLISHING

ISBN: 9781909829015 | US $50.00

Pub Date: 7/31/2014
Active | In stock


Earthquakes, Mudslides, Fires & Riots: California and Graphic Design, 1936-1986

EARTHQUAKES, MUDSLIDES, FIRES & RIOTS: CALIFORNIA AND GRAPHIC DESIGN, 1936-1986

By Louise Sandhaus. Contributions by Lorraine Wild, Denise Gonzales Crisp, Michael Worthington. Designed by Louise Sandhaus.

METROPOLIS BOOKS

ISBN: 9781938922619 | US $55.00

Pub Date: 11/30/2014
Active | In stock


Posters: The Sea Voyage

POSTERS: THE SEA VOYAGE

Edited by Paolo Piccione.

SILVANA EDITORIALE

ISBN: 9788836627981 | US $65.00

Pub Date: 10/31/2014
Active | In stock


Hugo Puttaert: Think in Colour

HUGO PUTTAERT: THINK IN COLOUR

Text by Hugo Puttaert, Steven Cleeren, Rick Poynor.

MER. PAPER KUNSTHALLE

ISBN: 9789491775185 | US $60.00

Pub Date: 9/30/2014
Active | In stock


And/Or: On Contradiction in the Work of Jan van Toorn Extended

AND/OR: ON CONTRADICTION IN THE WORK OF JAN VAN TOORN EXTENDED

Text by Els Kuijpers.

NAI010 PUBLISHERS

ISBN: 9789462081116 | US $29.95

Pub Date: 9/30/2014
Active | Awaiting stock


Mira Cuba: The Cuban Poster Art from 1959

MIRA CUBA: THE CUBAN POSTER ART FROM 1959

SILVANA EDITORIALE

ISBN: 9788836626991 | US $40.00

Pub Date: 6/30/2014
Active | In stock


ARTBOOK LOGO
 
 

the artworld's favorite source for books on art and culture

  

CUSTOMER SERVICE
orders@artbook.com
212 627 1999
M-F 9-5 EST

TRADE ACCOUNTS

800 338 2665

CONTACT

JOBS + INTERNSHIPS

NEW YORK
Showroom by Appointment Only
155 Sixth Avenue
New York NY 10013
Tel   212 627 1999

LOS ANGELES
Showroom by Appointment Only
818 S. Broadway, Suite 700
Los Angeles, CA 90014
Tel. 323 969 8985

ARTBOOK LLC
D.A.P. | Distributed Art Publishers, Inc.


All site content Copyright C 2000-2013 by Distributed Art Publishers, Inc. and the respective publishers, authors, artists. For reproduction permissions, contact the copyright holders.

ARTBOOK AMPERSAT

The D.A.P. Catalog
www.artbook.com