Prague Fashion Houses 1900-1948
Text by Eva Uchalová, Zora Damová, Viktor lajchrt.
Prague Fashion Houses 1900–1948 presents a thoroughly researched overview of the history of Prague’s leading fashion houses from the late-nineteenth to the mid-twentieth centuries. It follows the development of the craft of tailoring in Czechoslovakia, as tailors transformed themselves from craftsmen into artists and businessmen, looking at the influence of the Society of Tailors in Prague during the first half of the twentieth century. Above all, it tells the extraordinary stories of the owners of the fashion houses themselves, such as Frantisek Bárta, Karel Dedic, Theresa Fleischmannova, Frantisek Matejovsky, Anna Masáková, Marie Hofhanslová, Julius Mertens, Hugo Orlik, Hana Podolská, Oldrich Rosenbaum, Arnostka Roubícková and many others, providing color reproductions of key works of couture for each designer. Archival photographs and ephemera further establish this volume as an unprecedented survey of this rich and under-documented vein in twentieth-century fashion.