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POSTER DESIGN AND ART

PUBLISHER
Lars Müller Publishers/Museum für Gestaltung Zürich

BOOK FORMAT
Paperback, 6.5 x 9.5 in. / 96 pgs / 110 color.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2020 p. 155   

PRODUCT DETAILS
ISBN 9783037786413 TRADE
List Price: $25.00 CDN $35.00

AVAILABILITY
In stock

TERRITORY
NA ONLY

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LARS MüLLER PUBLISHERS/MUSEUM FüR GESTALTUNG ZüRICH

En Vogue

Poster Collection 32

Edited by Bettina Richter. Text by Elke Gaugele.

En Vogue

Compiling fashion advertisements from the past 100 years, En Vogue shows how fashion reveals the aspirations of its era

Advertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social conditions. They are lifestyle propositions; they tell stories, seduce and shock. Playing with convention and provocation, bodies are sometimes lavishly veiled and disguised, sometimes sensually staged. At times consumers are only indirectly encouraged to shop. A button or a coat collar as a pars pro toto illustrate product quality in historical posters. A new, somewhat controversial approach to fashion advertising emerges in Benetton campaigns from the early 1990s. Overtly erotic ostentation contrasts with poetic allusions that are for example the hallmark of highly aesthetic Japanese fashion posters. Androgynous models and less normative images of men and women in the advertising industry mark the dawn of a new era that entails constantly balancing aspirations to individuality against a sense of collective belonging.

En Vogue brings together fashion advertising spanning roughly 100 years and deploying myriad different PR strategies, in each case reflecting the cultures and periods in which it was created.


Featured poster is reproduced from 'En Vogue.'

En Vogue

in stock  $25.00


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LARS MüLLER POSTER COLLECTION
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| CAN $36

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ISBN: 9783037786413
USD $25.00
| CAN $35

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ISBN: 9783037786017
USD $25.00
| CAN $34.95

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USD $20.00
| CAN $27.95

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Out of stock indefinitely | Not available


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ISBN: 9783907078549
USD $26.00
| CAN $36

Pub Date: 3/2/2002
Out of stock indefinitely | Not available


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ISBN: 9783037780046
USD $22.00
| CAN $30.5

Pub Date: 8/2/2003
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ISBN: 9783037780145
USD $22.00
| CAN $30.5

Pub Date: 12/2/2003
Out of stock indefinitely | Not available


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ISBN: 9783037780169
USD $20.00
| CAN $27.95

Pub Date: 12/2/2003
Out of stock indefinitely | Not available


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ISBN: 9783037780398
USD $20.00
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Out of stock indefinitely | Not available


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ISBN: 9783037780534
USD $22.00
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ISBN: 9783037780541
USD $20.00
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ISBN: 9783037785362
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ISBN: 9783037780794
USD $29.95
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USD $30.00
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ISBN: 9783037780992
USD $30.00
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USD $35.00
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Pub Date: 1/31/2008
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USD $35.00
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USD $40.00
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Active | Out of stock


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ISBN: 9783037781746
USD $35.00
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Active | Out of stock


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ISBN: 9783037782057
USD $35.00
| CAN $47.5

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USD $40.00
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ISBN: 9783037786413
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