GRAPHIC DESIGN

PUBLISHER
Lars Müller Publishers

BOOK FORMAT
Hardcover, 7.75 x 10.5 in. / 208 pgs / 385 images.

PUBLISHING STATUS
Pub Date
Out of print

DISTRIBUTION
D.A.P. Exclusive
PUBLISHER BACKLIST

PRODUCT DETAILS
ISBN 9783037781609 TRADE
List Price: $65.00 CDN $85.00

AVAILABILITY
Not available

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LARS MüLLER PUBLISHERS

Corporate Diversity

Swiss Graphic Design and Advertising by Geigy 1940-1970

Edited by Andres Janser, Barbara Junod.

The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art, with which some of the graphic designers involved were connected. Under the leadership of Max Schmid for many years, the studio employed Roland Aeschlimann, Karl Gerstner, Jaarg Hamburger, Steff Geissbahler, Andreas His, Toshihiro Katayama, and Nelly Rudin, among others. Freelance designers such as Michael Engelmann, Gottfried Honegger, Armin Hofmann, Herbert Leupin, Warja Lavater, Numa Rick, and Niklaus Stoecklin were also used. In the 1960s, the Basel office, most especially George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design, in all its determination and independence.


Corporate Diversity

STATUS: Out of print | 00/00/00

For assistance locating a copy, please see our list of recommended out of print specialists

FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

Hans Hillmann

HANS HILLMANN

Edited by Jens Müller.

LARS MüLLER PUBLISHERS

ISBN: 9783037781791
USD $29.95
| CAN $39.95

Pub Date: 9/29/2009
Active | In stock


Dafi Kühne - True Print

DAFI KüHNE - TRUE PRINT

By Dafi Kühne.

LARS MüLLER PUBLISHERS

ISBN: 9783037785096
USD $49.00
| CAN $65

Pub Date: 1/25/2017
Active | In stock


Japan–Nippon

JAPAN–NIPPON

Foreword by Bettina Richter.

LARS MüLLER PUBLISHERS

ISBN: 9783037784228
USD $40.00
| CAN $54

Pub Date: 4/25/2014
Active | In stock


The Magic of Things

THE MAGIC OF THINGS

By Gerda Breuer.

LARS MüLLER PUBLISHERS

ISBN: 9783037782583
USD $40.00
| CAN $54

Pub Date: 10/25/2012
Active | In stock


Otto Baumberger

OTTO BAUMBERGER

Text by Martin Heller.

LARS MüLLER PUBLISHERS

ISBN: 9783037781296
USD $35.00
| CAN $47.5

Pub Date: 1/31/2008
Active | In stock


Photo Graphics

PHOTO GRAPHICS

Text by Nanni Baltzer.

LARS MüLLER PUBLISHERS

ISBN: 9783037781289
USD $35.00
| CAN $47.5

Pub Date: 1/31/2008
Active | In stock


White

WHITE

By Kenya Hara.

LARS MüLLER PUBLISHERS

ISBN: 9783037781838
USD $29.00
| CAN $39.5

Pub Date: 11/25/2009
Active | In stock


The Hand

THE HAND

LARS MüLLER PUBLISHERS

ISBN: 9783037784778
USD $25.00
| CAN $34.5

Pub Date: 11/25/2015
Active | In stock


Head to Head: Political Portraits

HEAD TO HEAD: POLITICAL PORTRAITS

Text by Thomas Macho.

LARS MüLLER PUBLISHERS

ISBN: 9783037781517
USD $40.00
| CAN $54

Pub Date: 1/31/2009
Active | In stock


Paradise Switzerland

PARADISE SWITZERLAND

LARS MüLLER PUBLISHERS

ISBN: 9783037782057
USD $35.00
| CAN $47.5

Pub Date: 1/31/2010
Active | In stock


Help!

HELP!

Text by Sønke Gau, Katharina Schlieben.

LARS MüLLER PUBLISHERS

ISBN: 9783037781746
USD $35.00
| CAN $47.5

Pub Date: 1/31/2009
Active | In stock


Zürich–Milano

ZüRICH–MILANO

Text by Hans Höger.

LARS MüLLER PUBLISHERS

ISBN: 9783037780794
USD $29.95
| CAN $39.95

Pub Date: 10/20/2006
Active | In stock




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