INTERIORS, FURNITURE, AND PRODUCT DESIGN

PUBLISHER
R & COMPANY/WHITEHAUS MEDIA

BOOK FORMAT
Clth, 11.25 x 8.5 in. / 80 pgs / 40 color / 26 bw.

PUBLISHING STATUS
PUB DATE
Active

DISTRIBUTION
D.A.P. EXCLUSIVE
CATALOG: SPRING 2011 p. 170   

PRODUCT DETAILS
ISBN 9780970460837 TRADE
LIST PRICE: $45.00 CDN $55.00

AVAILABILITY
In stock

EXHIBITION SCHEDULE

New York
R 20th Century, 10/13/10-01/04/11

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R & COMPANY/WHITEHAUS MEDIA

Renate Müller: Toys & Design

Toys should be designed for kid's bodies. In the 1960s German toy designer Renata Adler created these large stuffed animals that are now design classics.

Published by R & Company/Whitehaus Media
Foreword by Evan Snyderman. Text by Reinhild Schneider.

Made of beige open-weave jute with colored leather accents, Renate Müller's toy animals and shapes are some of the sweetest, most endearing and simply artistic toys that have ever been made. They were conceived in the early 1960s, as part of an endeavor launched by Helene Haeusler at the Sonneberg Technical College for Toy Design in Germany, and were designed to fulfill the need for large, brightly colored stuffed animals to enhance orthopedic exercises and balance coordination for mentally and physically handicapped children. Müller's toys debuted at the Leipzig Fair in 1967, were tested by psychiatric hospitals and clinics throughout Germany and proved a huge hit. In fact, her alligators and rhinos were so lovable, her fabric bowling pins so beautifully made, her hippos and elephants so comforting, that they quickly became coveted by design buffs worldwide, and they have remained so to this day. In 1990, Müller took over the rights to her designs and continues to hand-produce very limited quantities of these classic designs as well as new designs. Renate Müller: Toys + Design is the first monograph on Müller's work available in the United States. Coinciding with a wave of renewed interest in therapeutic toy design, and with Müller's first solo exhibition, at R 20th Century, this volume inspires and delights in equal measure.

Renate Müller: Toys & Design

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FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 4/1/2011

Renate Müller: Toys + Design

Renate Müller: Toys + DesignWhen a few jpegs of Renate Müller's work arrived at our offices last year, along with publication specifications and an inquiry as to whether we'd like to carry the first monograph ever published in the United States on this little-known East German toy designer's work, we jumped at the chance. Müller's toys are simple, solid, and palpably irresistible to anyone with even the slightest design sensibility or love of childhood imagination-energy. When kids see them, they immediately want to start climbing, riding, rocking… in short, doing. The toys invite interaction and adventurous narrative plot lines, even as they embody the patient personalities of those amazing story-book pets who allow children to do anything they want to them, no matter how uncomfortable, loving them back all the more for their exuberant abuses. The story of Müller's unearthing is classic. Following is Evan Snyderman's foreword to the book, which tells one of the great design discovery stories of the new millennium. continue to blog


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