ART CRITICISM, THEORY AND HISTORY

PUBLISHER
MFA Publications

BOOK FORMAT
Clth, 6 x 9.25 in. / 222 pgs / 16 color / 18 bw.

PUBLISHING STATUS
Pub Date
Active

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D.A.P. Exclusive
Catalog: SPRING 2010 p. 174   

PRODUCT DETAILS
ISBN 9780878467440 TRADE
List Price: $29.95 CDN $35.00

AVAILABILITY
In stock

  

MFA PUBLICATIONS

The Pop Revolution

How an Unlikely Concatenation of Artists, Aficionados, Businessmen, Critics, Curators, Collectors, Dealers, and Hangers-On Radically Transformed the Art World

By Alice Goldfarb Marquis.

“This book is a social history of Pop art, a group portrait of both the artists and the people who made some of them rich and famous in just a few years, while setting in motion the drastically altered way art has been marketed and appreciated—in the monetary and aesthetic sense—up to the present day.” So begins Alice Goldfarb Marquis' lively, informative and entertaining account of one of the twentieth century's most flamboyant and influential art movements. Included in this group portrait are the famous: Roy Lichtenstein and his “Blam-Pow” comics panels, Andy Warhol, shy, shrewd and tough as nails, the power couple of Leo Castelli and Ileana Sonnabend; the infamous, such as the collector Robert Scull, who bought so heavily that his own dealer deemed him “vulgar”; and a variegated cast ranging from artists Jasper Johns, Robert Rauschenberg, Robert Indiana and James Rosenquist to pioneering dealer Ivan Karp, controversial curator Henry Geldzahler, media guru Marshall McLuhan, author Tom Wolfe and many, many others. While shelves of books have been written about Pop art, The Pop Revolution is the first to approach it not only as an aesthetic upheaval, but also as a bellwether for the social, cultural, economic and political changes affecting America and Europe in the late twentieth century. As Marquis notes, the figures involved in creating and promoting the movement “set off the ‘culture boom' of the 1960s, and were indispensable to the success, not only of Pop art, but of all the varied approaches to art that followed.” Rich in historical insights and unpublished information, The Pop Revolution is an extremely readable account of one of art's liveliest chapters.

Award-winning journalist and historian Alice Goldfarb Marquis, who died in 2009, was a visiting scholar at the University of California at San Diego. Her previous books include Art Czar: The Rise and Fall of Clement Greenberg, Marcel Duchamp: The Bachelor Stripped Bare, Alfred H. Barr, Jr: Missionary for the Modern and The Art Biz.
The Pop Revolution

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FROM THE BOOK
"This book is a social history of Pop Art, a group portrait of both the artists and the people who made some of them rich and famous in just a few years, while setting in motion the drastically altered way art is marketed and appreciated--in the monetary and aesthetic sense--up to the present day. The artists, their dealers, fans and patrons starred in a cultural revolution that still resonates today. Unheard-of prosperity encouraged people who had never been interested in art to flock to museums; and the line between avid art collectors and speculators blurred. Critics who for decades had guided the public's taste in art were suddenly brushed aside, tagged as hopelessly elitist; their colleagues in literature, sociology, politics and economics likewise overturned. After reigning for almost a century, the old Modernist creed, with its aesthetic theories, successive avant gardes, judgmental critics and arrogant upper crust, was fading. This changing of the cultural guard reflected a profound relaxation of previously ironclad rules, not only in art or literature, but also in behavior, dress, entertainment and personal fulfillment. Those who had endured the privations of the Depression and the horrors of the Second World War basked in new opportunities--for education, housing, the pleasures of a comfortable income and time to savor them. They set off the "culture boom" of the 1960s, and were indispensable to the success, not only of Pop art, but of all the varied approaches to art that followed.

Alice Goldfarb Marquis, excerpted from her introduction to The Pop Revolution: How an Unlikely Concatenation of Artists, Aficionados, Businessmen, Critics, Curators, Collectors, Dealers, and Hangers-On Radically Transformed the Art World.

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