BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
Phaidon

PUBLISHING STATUS
Active

DISTRIBUTION
Contact Publisher

PRODUCT DETAILS
ISBN 9780714864730 RETAIL
List Price: $55.00 CDN $55.00

AVAILABILITY
OUT OF STOCK

PREVIEW THE SPRING 2018 CATALOG

STAFF FAVORITE * HOLIDAY GIFTS *

SHOP OUR 2017 HOLIDAY GIFT GUIDE!

Gift Guide

STOCKING STUFFERS, ART, PHOTO, DESIGN, FASHION, and more!

  

PHAIDON

Problem Solved: How to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them


Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them.
Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.
This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.
Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms.
Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries.
The first edition was included on many university and college reading lists and this new edition should prove equally popular.
Problem Solved: How to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

Spector Cut + Paste: #1-4

SPECTOR CUT + PASTE: #1-4

SPECTOR BOOKS

ISBN: 9783944669045 | US $27.00

Pub Date: 9/1/2013
Active | In stock


Under the Radar

UNDER THE RADAR

Edited by Jan-Frederik Bandel, Annette Gilbert, Tania Prill.

SPECTOR BOOKS

ISBN: 9783959051040 | US $45.00

Pub Date: 2/2/2017
Active | Awaiting stock


Léo Favier: What, You Don't Know Grapus?

LéO FAVIER: WHAT, YOU DON'T KNOW GRAPUS?

SPECTOR BOOKS

ISBN: 9783944669496 | US $25.00

Pub Date: 1/1/2015
Active | In stock


Taking a Line for a Walk

TAKING A LINE FOR A WALK

Edited with text by Nina Paim, Emilia Bergmark, Corinne Gisel.

SPECTOR BOOKS

ISBN: 9783959050814 | US $40.00

Pub Date: 1/9/2016
Active | Awaiting stock


School For Design Fiction

SCHOOL FOR DESIGN FICTION

SPECTOR BOOKS

ISBN: 9783944669274 | US $35.00

Pub Date: 5/1/2014
Active | Not Available


In Reserve: The Household!

IN RESERVE: THE HOUSEHOLD!

SPECTOR BOOKS

ISBN: 9783959050913 | US $39.00

Pub Date: 1/9/2016
Active | Awaiting stock


Space For Visual Research

SPACE FOR VISUAL RESEARCH

SPECTOR BOOKS

ISBN: 9783944669809 | US $42.00

Pub Date: 5/1/2014
Active | Not Available


Co-Op Principle: Hannes Meyer and the Concept of Collective Design

CO-OP PRINCIPLE: HANNES MEYER AND THE CONCEPT OF COLLECTIVE DESIGN

Edited by Raquel Franklin. Text by Claudia Perren, Astrid Volpert.

SPECTOR BOOKS/STIFTUNG BAUHAUS DESSAU

ISBN: 9783959050104 | US $20.00

Pub Date: 2/1/2016
Active | In stock


Bauhaus News: Contemporary Remarks

BAUHAUS NEWS: CONTEMPORARY REMARKS

SPECTOR BOOKS/BAUHAUS KOOPERATION BERLIN DESSAU WEIMAR

ISBN: 9783959050579 | US $29.00

Pub Date: 2/1/2015
Active | In stock


Super Normal

SUPER NORMAL

By Naoto Fukasawa.

LARS MüLLER PUBLISHERS

ISBN: 9783037781067 | US $34.95

Pub Date: 4/23/2007
Active | Awaiting stock


Everything But the Walls

EVERYTHING BUT THE WALLS

By Jasper Morrison.

LARS MüLLER PUBLISHERS

ISBN: 9783037780640 | US $59.00

Pub Date: 6/12/2006
Out of print | Not Available


Design as an Attitude

DESIGN AS AN ATTITUDE

By Alice Rawsthorn. Edited by Clément Dirié.

JRP|RINGIER

ISBN: 9783037645215 | US $29.95

Pub Date: 6/26/2018
Forthcoming




print icon







ARTBOOK LOGO
 
 

the art world's source for books on art & culture

  

CUSTOMER SERVICE
orders@artbook.com
212 627 1999
M-F 9-5 EST

TRADE ACCOUNTS

800 338 2665

CONTACT

JOBS + INTERNSHIPS

NEW YORK
Showroom by Appointment Only
75 Broad Street, Suite 630
New York NY 10004
Tel   212 627 1999

LOS ANGELES
Showroom by Appointment Only
818 S. Broadway, Suite 700
Los Angeles, CA 90014
Tel. 323 969 8985

ARTBOOK LLC
D.A.P. | Distributed Art Publishers, Inc.


All site content Copyright C 2000-2017 by Distributed Art Publishers, Inc. and the respective publishers, authors, artists. For reproduction permissions, contact the copyright holders.

ARTBOOK AMPERSAT

The D.A.P. Catalog
www.artbook.com