GRAPHIC DESIGN

PUBLISHER
Standards Manual

BOOK FORMAT
Slip, hbk, 9.5 x 11.5 in. / 228 pgs / 216 color.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2017 p. 23   

PRODUCT DETAILS
ISBN 9780692878309 TRADE
List Price: $79.00 CDN $100.00

AVAILABILITY
In stock

BOOKSELLER TRADE ANNOTATION

A treat for both graphic designers and environmentalists: a facsimile of the graphic manual created for the Environmental Protection Agency in 1977.
  • The 284-page Graphic Standards Manual created for the EPA showing not only typography but also the symbols and colors to be used in signage and media to clearly communicate the EPA's new rules and alerts about environmental issues such as noise, air, radiation, waste and water pollution.
  • Exactly the same size as the original, printed 14 different ink colors to achieve complete fidelity to the original. It has 10 gatefolds, is printed on 2 different paper stocks.
  • The only difference from the original is that it is bound as a hardcover rather than in a 3-ring binder!
  • Created by the legendary New York design firm Chermayeff & Geismar (now CGH). They created some of the most recognizable visual identities in the world for companies like Mobil Oil and NBC as well organizations such as PBS, National Geographic, and the Smithsonian Institution. Their work is iconic to the public and studied by all design students for its clarity, longevity, and use of color.
  • In addition to the complete contents of the original, it includes a foreword and an essay as well as 48 pages of supplementary photographic material from the EPA's archives.
  • Press about the book will appear in October in the graphic design press, the environmental press, and national media.
  • Standards Manual is a Brooklyn-based publisher whose project often begin on KICKSTARTER.

  

STANDARDS MANUAL

Environmental Protection Agency Graphic Standards System

Foreword by Tom Geismar. Text by Christopher Bonanos.

Featured image is reproduced from 'Environmental Protection Agency Graphic Standards System.'In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA’s top priorities was consolidating numerous state offices to more efficiently carry out its goal of “working for a cleaner, healthier environment for the American people.”

But there was one area in which the EPA—like many government agencies of the time—was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch.

In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System.

Forty years later, Jesse Reed & Hamish Smyth—creators of the NYCTA and NASA Graphics Standards Manual reissues—have partnered with CGH and AIGA, the US’s oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.


Featured image is reproduced from 'Environmental Protection Agency Graphic Standards System.'

Environmental Protection Agency Graphic Standards System

in stock  $79.00


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FROM THE BOOK
About the book

"There was a feeling that they could standardize these things and get them to be at a level that was appropriate to what the program was—to have a series of levels, categories, expenditures and so on—that was a big part of what this was about."
—Tom Geismar, CGH

"It is extraordinary for me—as someone from a different generation—to see this comprehensive and well-designed graphic system for a government agency, especially in a time when the role and competence of government in general is called into question.This document is a time capsule."
—Sagi Haviv, CGH

"AIGA is thrilled to receive the iconic 1977 EPA Graphics Standards System from CGH for our AIGA Design Archive. It’s a gift on many levels––we get to partner with Standards Manual and CGH to preserve a critical part of the nation’s environmental history in an exquisite book, and a portion of the proceeds will allow us to do more of this kind of work."
—Julie Anixter, President, AIGA

"From a nerdy design point-of-view, perhaps the most impressive part of this manual is the exible design system Chermayeff & Geismar introduced to represent various EPA departments. A system of color, pattern, illustration, and photography can be mixed, resulting in endless visual outcomes. Flexible systems are a common weapon in the arsenal of today’s computer powered designers today, but this holistic thinking was very modern at the time."
—Hamish Smyth & Jesse Reed, Standards Manual

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