GRAPHIC DESIGN

PUBLISHER
Standards Manual

BOOK FORMAT
Clth, 10.5 x 10.5 in. / 356 pgs / 176 color.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2017 p. 22   

PRODUCT DETAILS
ISBN 9780692496954 TRADE
List Price: $54.95 CDN $70.00

AVAILABILITY
In stock

BOOKSELLER TRADE ANNOTATION

The Design Bible Behind New York City's Subway System now available to all.
  • Designers Massimo Vignelli and Bob Noorda standardized the signage and visual identity of New York City's Metropolitan Transportation Authority (MTA) in 1970 -- their graphic design work is considered a modernist masterpiece.
  • Behind the stark, modernist graphics and typography lies a thorough and logical analysis that brought order to the chaos of way-finding in the NYC subway system.
  • Vignelli and Norda's system of graphic design standards has informed the MTA's signage to this day, a testament to the brilliance of their graphic standards manual outlining rules and acceptable permutations for signage. Their coherent system has stayed "standard" even as the subway system itself has grown and changed over the last five decades.
  • This edition of the original "Standards Manual" is faithful to the original and is printed in 9 Pantone inks, with a silkscreened cover and spine.
  • Originally published in 2014 as limited edition through a highly successful Kickstarter Campaign, it is now available in a trade edition with exclusive trade distribution by D.A.P.

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STANDARDS MANUAL

New York City Transit Authority Graphics Standards Manual

Compact Edition


The NYCTA Graphics Standards Manual contains scans of Massimo Vignelli and Bob Noorda’s (Unimark) modernist masterpiece. The manual describes the design and construction for the iconic NYC subway signs that we still see and use.


New York City Transit Authority Graphics Standards Manual

in stock  $54.95


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