ART CRITICISM, THEORY AND HISTORY

PUBLISHER
Hatje Cantz Publishers

BOOK FORMAT
Paperback, 7.25 x 9.5 in. / 48 pgs / 51 color / 24 bw.

PUBLISHING STATUS
Pub Date
Out of print

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2004

PRODUCT DETAILS
ISBN 9783775791571 TRADE
List Price: $19.95 CDN $25.00

AVAILABILITY
Not available

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From the Beats to the Ramones, from Warhol's legendary film Chelsea Girls to MoMA catalogs for the Bruce Nauman and Adrian Piper retrospectives, and announcing D.A.P. distribution for Skira, Lars Müller, and Inventory Press

  

HATJE CANTZ PUBLISHERS

The Art Of Branding

By Bernd Kreutz.

As advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, “marketing” as we know it did not exist. Yet he recognized its potentials, and, by systematically exploiting his own talents, made a billionaire out of a poor painter--and made himself immortal. The Art of Branding traces the proto-typical career of Pablo Picasso as an exemplary illustration of the art of branding, the phenomena that has engaged the minds of corporate management more than any other. Marketing literature is full of theories and recommendations on such topics as brand potential, brand management, brand value, and brand mythology. Yet few publications address the crucial question of how brands are made. In marketing as in art, the art is not in talking about it but in making it. Picasso shows us how it can be done.
The Art Of Branding

STATUS: Out of print | 11/25/2008

For assistance locating a copy, please see our list of recommended out of print specialists

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THE AMERICAN TORNADO: ART IN POWER 1949-2008

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YOU ARE HERE

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CABINET 67

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FIFTY YEARS OF GREAT ART WRITING

Text by Michael Fried, David Sylvester, Anne Seymour, Anthony Vidler, Dore Ashton, et al.

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